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Shopster that uses the geo-location services in the iPhone (or iPad or iPod touch) to not only keep track of where you frequently buy your groceries, but what you buy at which store. Then it can notify you when you're near those locations and what you might possibly need to run in and grab.

ased on a review of 100 campaigns run between January 2012 and March 2013, location-based mobile ad network Verve Mobile found those that included location targeting had twice the response rate of ones without location data, with an average click-through rate of 1.21% to .61%.

Point allows advertisers to engage their audiences by turning run-of-the-mill ads into interactive experiences.

"The tests, which have run on nearly 50 Facebook ad campaigns, show that in 70% of cases, $1 spent on Facebook advertising leads to $3 in incremental sales,"

"By pairing something our audience actually needs (more time) with something they might not know they wanted (Pepsi NEXT), we're continuing to do unbelievable things to get this awesome new cola in more hands."

""Adidas received the largest week-over-week percent change (+354%), according to Bluefin. "This could be due to the number of ad airings they had this week - 123 airings of 3 creatives - vs last week, when they only had 23 ad airings," they further explained. "114 of the airings this week were of the new Adidas Basketball D Rose commercial," leveraging a celeb for social TV chatter. Here's further commentary from Bluefin and the commercial chart. The top 3 most tweeted-about brands were Subway (5.5K), the movie Paranormal Activity 4 (4.4K), and Adidas (4.3K). As we already know, celebrity figures help build social TV buzz, and sports is no exception. 63.4% of the comments about Adidas mentioned the D Rose commercial. Here's one example tweet. You may have noticed that Old Navy, the #1 brand on last week's chart, isn't on this list at all. As mentioned in last week's post, Old Navy had run two musically-themed creatives a total of 394 times. This week, Old Navy only ran one creative, but it aired a whopping 625 times. The big drop in conversation may be due to "ad-wear," when viewers get tired of seeing the same commercial over and over. Also, the Old Navy commercial that ran this week featured musician Justin Guarini. The bulk of last week's conversation was actually about the other commercial, featuring the Backstreet Boys. Subway was not tracked last week, so there is no week-over-week percent change."

foot locker, sportscenter, and other sites are engaging fans for the homerun derby.

Utility company creating a SimCity-like interface for managing the grid and running scenarios

"'We basically had two different campaigns running,' said Carl Corbitt, creative director at Goodness. 'We had student-facing banner ads and a teaser video targeted to college-aged kids visiting Break.com, YouTube and Facebook, while we created a bogus 'Dean Deals' logo for all parent-persuading elements generated by students who visited the site (emails, banner ads, wish list landing page, etc.).  'For the parent-tracking banner ads we created five different banner ads for each of the five parent-types (25 different headlines). The headlines on the banners not only speak to the parent's personality/parenting-style (helicopter parent, BFF, Gadget Geek, etc), but we also added more 'nagging' to the headlines over time.' "

"Kids looking for an Android experience without a phone bill have no shortage of options, but the MG is a bit different. By teaming up with BillMyParents, it lends kids a sense of financial freedom in their interactions with the Play Store, and a host of unique and exclusive apps streamline the experience. The price of entry isn't astronomical either -- it'll be $170 when it launches this holiday season, and early bird supporters can snag one for a paltry $99 on Kickstarter. That's not bad, for what amounts to a darn decent media player running ICS. Check it out for yourself at the source link below."

Dunkin' check in campaign

 tweet "#12daysofzappos" in order to be entered into winning the item.

You "hunt" for a MINI then if you find it have to run away from the other users hunting it. 

Similar to how you can scan a giftcard at Starbucks, but its a terminal with a special android phone that only runs the LevelUp program. Customers link their debit/credit card to the app for a scannable QR code

Behold the world's first crowdsourced movie-poster campaign created through Instagram! It's the pinnacle of creative achievement! Sigh … humankind's obsession with the ubiquitous photo app continues, this time in Canada, where ad agency Taxi teamed with the Instagramers Montreal collective to create 87 posters promoting the new film J'Espère Que Tu Vas Bien, which roughly translates to Instagram Isn't So Great. Actually, it means I Hope You're Well, and the number of posters corresponds to the 87-minute running time of the movie, an experimental piece-entirely improvised, with no script written beforehand-that follows two friends as they saunter around Montreal. The Instagramers walked for 87 minutes, visiting locations used in the film, and submitted more than 600 shots all told.