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""DMPs were initially built to inform display, but more and more marketers understand they have to utilize that data across channels. They're all interested in finding ways to leverage those insights in all the different ways they speak to a consumer," said Cory Treffiletti, senior vice president of marketing for BlueKai. Nevertheless, 64 percent said improved ROI was a main driver for use of a DMP, and 60 percent said the technology would help the company to more effectively centralize, organize and leverage first-party, online and offline audience data for targeting, whether that first-party data was internal or a client's."

Pulse, the news-reading app for iOS and Android devices, has signed up its first international partner, and it's a biggie: Al Jazeera will become the first foreign news organization to partner with the company to deliver news and videos from its Al Jazeera English catalog of content.

This Diesel campaign won the Cannes Lions International Advertising Festival

"SundaySky's 2012 "State of Video in E-Commerce" report compiles data from internal and external studies to uncover the latest trends in online video marketing. SundaySky found that a short-form video advertisement without personalization had a 50 percent consumer completion rate. However, according to the study, a slightly longer long-form video advertisement with added consumer personalization will garner 2.5 times longer viewing times. "2012 will be remembered for the first online Olympics and the first digital election, perhaps not the year of personally relevant video, but we did learn that personalization is the key to increasing video engagement," said SundaySky VP of Marketing Kelly Ford in a blog post."

So Mortar is an agency that wants more Twitter followers. They made this page and video to disseminate the message that Jonny, their intern, will be fired if they don't have 500 by April 20. Lame in a lot of ways, but this shows me that we could be WAAAAAY more creative in how we build our social media presence.

Hoping to tap into India's rapidly growing e-commerce market, Amazon (NSDQ: AMZN) is launching Junglee.com in the country today. Junglee.com is not another "international Amazon" like Amazon.fr or Amazon.de. Rather, it is a marketplace that aims to connect buyers with online and offline retailers. The site offers 12 million products from 14,000 brands

Facebook page contest where Mini fans upload videos explaining why they'd be the best co-pilot. Winners are sent on an adventure in one of 5 international locations, and videos from the trip are posted on the FB page. Called "All the wrong places"

Today the lofty Times Literary Supplement--"the leading international forum for literary culture"--will run an unusual advertisement: It's for an iPad app. The app, "The Tempest," is essentially an enhanced e-book version of the Shakespeare play. (You know, the one with Prospero, Miranda, the island.) It's loaded with features--including an audiobook version read by professional actors, inline commentary from Shakespeare scholars, and social tools for your class or study group--and is available from the iTunes store for $9.99.

Learning from the viral success of the interactive Facebook horror video, Take This Lollipop, "We worked with BLT & Associates, BLTA -  they were the creative technology group that built it," Dwyer explained. "We worked internally on footage and our social agency Edelman, made certain elements like the newsletter and buttons and some tools that were in it," she added. BLT has also worked on Dateline Chatline and A&E's Coma. Starz didn't just take a trailer and throw a few interactive elements into it. They put tons of resources into developing and producing the experience. Dwyer shared the following details with us to explain how it works.

In-game sponsorship by Nascar?  The Daytona Challenge in Facebook game Car Town allows players to assemble their own pit crews by recruiting friends, build stock cars, and race on the Daytona International Speedway.

Papertweetos filled with fan messages international soccer competition