"The Mini could help expand the overall tablet audience, which tends to be more affluent than the overall mobile audience. "We know from industry studies that 56% of tablet owners make over $75,000, and 46% have made a purchase after interacting with a tablet ad, so this creates a new, potentially very lucrative frontier for digital marketers," noted Kurt Hawks, general manager of mobile ad network Greystripe.
Facebook page contest where Mini fans upload videos explaining why they'd be the best co-pilot. Winners are sent on an adventure in one of 5 international locations, and videos from the trip are posted on the FB page. Called "All the wrong places"
Way to increase FB likes. Car was set on a slope with a rope holding it in place. Bunsen burner under the rope was triggered with each new like. Whoever's like burnt the rope won the car.
From Switzerland a nice impactful (paid) hijack of billboards. DraftFCB cut previously posted billboards to outline the shape of the MINI. The result is pretty impressive.
"More than a third (36%) of rich media full-page ads used video, and 28% of campaigns used in-banner video in Q2 and Q3. Interaction rates for custom buttons in that ad format -- for getting more information or viewing photos or video, for example -- ranged from 2.2% to 10.8%.
For rich full-page ads, Rhythm says adding a mini video player boosts interaction rates for the units by 30%, to 3.8% to 12%."
Leap Motion, an $80 device that turns any computer into the one from Minority Report. The iPod Mini-sized controller sits in front of the keyboard and reads three dimensional hand motions, allowing the user to interact with the screen without touching it. (The user's hands have to remain with an 8-cubic-foot area.) Unlike some previous attempts at no-touch interaction, Leap Motion doesn't require the user to learn artificial movements.
Essentially, we believe the "mini iTV" screens will be able to capture content from the 60-inch "iTV" across a distance of up to 200 meters, allowing a user to view "iTV" content in the kitchen, washroom, garage, bedroom, backyard, etc. We believe Apple will offer one "mini iTV" per "iTV" but package options will include up to four screens (i.e., one screen is part of the standard package and pay extra for each additional).
Called "Crack the Case," the mini film takes viewers on a train through snowy Siberia, challenging them to complete several tests while dodging Soviet-esque villains.
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The adventure is a simple one that concludes by directing participants to Heineken's Facebook page; the beer company launched the campaign on Thursday.