MINI: MINI Getaway Tokyo - Interactive (video) - Creativity Online - 0 views
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Rebecca May on 29 Nov 11You "hunt" for a MINI then if you find it have to run away from the other users hunting it.
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The MINI Store | Digital Buzz Blog - 0 views
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paris launched 10 new mini stores.. inside the actual mini. they travel to you
MediaPost Publications Expectations High For Ads On iPad Mini 10/22/2012 - 0 views
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"The Mini could help expand the overall tablet audience, which tends to be more affluent than the overall mobile audience. "We know from industry studies that 56% of tablet owners make over $75,000, and 46% have made a purchase after interacting with a tablet ad, so this creates a new, potentially very lucrative frontier for digital marketers," noted Kurt Hawks, general manager of mobile ad network Greystripe.
MINI Sends Lucky Fans On Exciting Yet Bizarre Trips Around The World @PSFK - 1 views
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Facebook page contest where Mini fans upload videos explaining why they'd be the best co-pilot. Winners are sent on an adventure in one of 5 international locations, and videos from the trip are posted on the FB page. Called "All the wrong places"
MINI: Fan The Flame Social Installation | Digital Buzz Blog - 0 views
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Way to increase FB likes. Car was set on a slope with a rope holding it in place. Bunsen burner under the rope was triggered with each new like. Whoever's like burnt the rope won the car.
Future Ad Labs Turns CAPTCHAs Into Mini-Games (And Ad Revenue) | TechCrunch - 0 views
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taking captchas and creating simple mini-games to reduce bounce rates
The new Mini tweets - 0 views
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search, social, and other internet whatevers are built into the new Mini
Adverblog: MINI-malism is recycling billboards - 0 views
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From Switzerland a nice impactful (paid) hijack of billboards. DraftFCB cut previously posted billboards to outline the shape of the MINI. The result is pretty impressive.
MINI Social Media Campaign Success [Video] - PSFK - 0 views
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Case study on the Getaway Stockholm campaign for Mini.
MediaPost Publications Study: Mobile Rich Media, Video Converge 11/07/2012 - 0 views
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"More than a third (36%) of rich media full-page ads used video, and 28% of campaigns used in-banner video in Q2 and Q3. Interaction rates for custom buttons in that ad format -- for getting more information or viewing photos or video, for example -- ranged from 2.2% to 10.8%. For rich full-page ads, Rhythm says adding a mini video player boosts interaction rates for the units by 30%, to 3.8% to 12%."
The Auckland SPCA and MINI Teach Dogs How to Drive | Creativity Pick of the Day - Adver... - 0 views
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This is getting a lot of attention this week...
Wearable Computers Preview the Future at SxSW, With Social as 'a Key Ingredient' - Soci... - 1 views
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Leap Motion, an $80 device that turns any computer into the one from Minority Report. The iPod Mini-sized controller sits in front of the keyboard and reads three dimensional hand motions, allowing the user to interact with the screen without touching it. (The user's hands have to remain with an 8-cubic-foot area.) Unlike some previous attempts at no-touch interaction, Leap Motion doesn't require the user to learn artificial movements.
Analyst: Apple 60-inch iTV with iRing motion controller to launch in 2013 - 0 views
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Essentially, we believe the "mini iTV" screens will be able to capture content from the 60-inch "iTV" across a distance of up to 200 meters, allowing a user to view "iTV" content in the kitchen, washroom, garage, bedroom, backyard, etc. We believe Apple will offer one "mini iTV" per "iTV" but package options will include up to four screens (i.e., one screen is part of the standard package and pay extra for each additional).
Target Plans Mini-Stores, Including an Apple Expansion - NYTimes.com - 0 views
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Stores within stores
Be an Agent in Interactive Campaign for James Bond Film, Skyfall [VIDEO] - 0 views
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Called "Crack the Case," the mini film takes viewers on a train through snowy Siberia, challenging them to complete several tests while dodging Soviet-esque villains. ... The adventure is a simple one that concludes by directing participants to Heineken's Facebook page; the beer company launched the campaign on Thursday.