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in title, tags, annotations or urlZeebox creates click-to-buy feature in social TV app - 0 views
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Zeebox still hasn't launched in the US, but shortly after the London-based social TV company scored a large round of funding they're launching clickable TV ads across their platform. Their press release reads, "in a world first, UK users will be able to purchase products advertised on TV through their tablet or smartphone in real time." Zeebox seems to be one of the only major players in the UK giving them the opportunity to really build a great product in their market and then come to the US with a fine-tuned model and case studies. On the other hand, Shazam, Viggle and the other US social TV startups are working with brands to finally figure out how to make ads useful.
Why Agencies Shouldn't Fear Mobile - 0 views
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- Truthdive reports that 700,000 Droid smartphones are activated daily; - Mobile searches, according to Google, increased by 400 percent in 2011; - Digital Buzz reports that half of all Internet searches are conducted on mobile devices; - Fifty eight percent of mobile shoppers are between the ages of 18 and 34, according to Millennial Media; and, most amazingly, - Spyder Trap reports that 70 percent of mobile searches result in action within one hour.
ABC Local Apps Stick To Basics: News, Weather, Traffic, Waking Up 05/24/2012 - 0 views
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Much like the early days of the Web, multiple legacy media constituencies are battling over who commands local mobile mindshare when it comes to news and services. Most local newspapers have their own mobile sites and app, and many local affiliate news stations were among the first major media companies to see the potential for mobile long before smartphones emerged. Read more: http://www.mediapost.com/publications/article/175473/abc-local-apps-stick-to-basics-news-weather-tra.html?edition=47269#ixzz1voJJYy9z
Belkin : Wemo - 0 views
'WSJ' rolls out WSJ WorldStream | Ancillary Revenue | Media Business - 0 views
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"New York-The Wall Street Journal has introduced WSJ WorldStream, a news platform for short-form videos shot with smartphones by journalists from the Journal and Dow Jones & Co. WSJ WorldStream, which is debuting in conjunction with the Republican National Convention in Tampa this week-builds on WSJ Live, the Journal's online-video initiative. The videos from WSJ WorldStream will be embedded in stories on WSJ.com and integrated into the Journal's daily live video programming. WSJ WorldStream is also available as a free Web app."
MediaPost Publications Smartphone Users Responsive To Ads 09/04/2012 - 0 views
How Sports Teams Build Winning Facebook Apps - 0 views
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Mitchell says three main things have emerged over the past few years. First, while simply soliciting Likes for chances at a sweepstakes win was once enough to grab users' attention, that no longer flies. "Now they want an experience that's rich unto itself," he says. "They don't want to interact with this app because of a .001% of chance of winning something, but because it's fun and something they want to share." But that doesn't mean adding unnecessary layers of complication; the second thing the Movement team has found is that simple apps perform the best with fans. Especially on Facebook, where a friend's photo album or potential paramour's profile are just a click away, too much clutter without a simple call to action can kill engagement. The third key: plan for mobile, even if it means just a page letting smartphone users know the app isn't mobile compatible.
Chevy adopts a bring-your-own-maps approach to navigation - Mobile Technology News - 0 views
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Chevrolet is making a radical departure from its approach to turn-by-turn navigation services. After using parent company's General Motors' OnStar service since its inception, Chevy is offering a competing alternative in its Sonic and Spark automobile lines. Called BringGo, it's an integrated smartphone-dashboard system - Chevy's first attempt at a bring-your-own-maps nav service to any of its vehicles.
Mobile - Our Multiscreen World: Smartphone Users' Media Consumption Patterns : MarketingProfs Article - 1 views
In-App Purchases Will Dominate the Smartphone App Business - Media Market Research at iSuppli - 0 views
Domino's Mobile App Lets You Order Right Off a Billboard | Adweek - 0 views
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"Domino's and Blippar have created a mobile ordering app in Britain for hungry (and desperate) people with smartphones. The app interacts with billboards advertising the pizza chain's 555 deal. You point your phone at outdoor posters and billboards, and the app creates an augmented reality experience, allowing you to order a pizza, visit the Facebook page, and more."
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