The unit -- the eighth available to advertisers on Facebook -- works by having the brand pose a question on the its Facebook page, aiming for a conversation-starter. That same question will also be posed in a traditional display ad on the right hand side of the Facebook screen. If users choose to respond to the brand's question, the conversation will move into the user's news feed, where it has the opportunity to be commented on by the user's friends.
To highlight the fuel efficiency of the Golf with BlueMotion technology, ad agency Try in Oslo dreamed up an enormous roulette board. Using Google Maps, it divided the E6, one of the country's main roads, into 80,000 segments-then asked the public to bet on where a Golf traveling north from Oslo would run out of gas. The winner would get the car.
Amsterdam creative agency, THEY, is using @TweetaBrief to tweet 140 character briefs for potential interns to respond to. BRILLIANT! Because as they say, "A briefing should be brief. Anything over 140 characters= bullshit." If only all project briefs were this succinct!
London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.
Mayonnaise brand Hellmann's and ad agency CUBOCC worked together to create WhatsCook, a live recipe service that lets users chat with real chefs or an expert cooking team and learn how to prepare meals in real time using the WhatsApp chat.
Users just have to send their number via WhatsCook's website and a specialized cooking team gets in touch with them to find out when they need help with. After setting a schedule they can then chat via WhatsApp and start cooking.
"Vicarious buys standard industrial robots, enhances them with its software, and contracts them out the way a temp agency does workers-charging per task completed or at an hourly rate. In Baltimore, Vicarious robots assemble sampler packs for makeup company Sephora, work previously done exclusively by humans. Vicarious CEO and cofounder D. Scott Phoenix says the deal demonstrates his business model: Create artificial intelligence software that makes industrial robots smart enough to perform jobs previously done only by people.
Vicarious hasn't previously discussed its customers or robots publicly but has earned itself an air of mystery among AI and robot experts since its founding in 2010. The startup has raised more than $130 million, according to data service PitchBook. Its investors include some of Silicon Valley's most famous names and deepest pockets-venture firm Founders Fund, cofounded by early Facebook investor Peter Thiel, and billionaire entrepreneurs Mark Zuckerberg, Elon Musk, and Jeff Bezos.
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