Shoppers view various printed images pertaining to the Mizrahi brand through the viewfinder of the app on their smartphone and hidden content comes to life on the screen.
"Items featured in the video will appear on a sidebar on the right-hand side of the screen. Users can click on a "heart" icon to purchase the item and on a "share" button to post to social media sites like Facebook and Twitter."
So Facebook wants to bring you content serendipity with Paper, a standalone iOS news reader app it revealed today that delivers human and algorithm-curated full-screen articles and photos in categories you select like Tech, LOL, and Pop Culture. Paper launches to everyone in the U.S. on February 3rd, the day before Facebook's 10th birthday.
Key takeaway: "As our possessions become smarter and smarter, the question becomes less about if we can interact with these objects and more about how we want to interact with them. Touchscreens will simply be one of the many options-after all, swiping and tapping a flat, glassy screen isn't a blanket solution to make something interactive."
TouchTools is a user interface that allows the user to manipulate tools on a touch screen as you would normally in the real world. As opposed to simply typing, tapping and swiping, as we do on the devices many of us have at present, this new idea lets you write as if you were holding a pen, erase as if you were holding a rubber and even measure as if you were holding a measuring tape.