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Simeon Spearman

Sony adding Miracast to all high-end TVs, introduces NFC remote control for Xperia scre... - 0 views

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    "Sony's new high-end televisions have a neat trick, enabled by Miracast and NFC, that allows users to simply tap their Xperia device with the TV's remote control to mirror the smartphone display on the big screen. Sony says all of its new high-end televisions (W800 or better) will have Miracast and an NFC-enabled remote control. We got a chance to check out the technology in action on the show floor, and to put it simply, it's really cool; it takes a few seconds of holding the remote to the back of the Xperia Z to connect the smartphone to the television, at which point the TV displays whatever you've got open on the phone. It's one of the best television screen-sharing implementations we've seen, as it makes screen sharing nearly effortless. To disable the mirroring, users just need to re-tap their phone to the remote control."
Ivy Chang

Display turns water surface into an interactive digital screen | Springwise - 1 views

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    Japanese researchers have unveiled the AquaTop display, which consists of a screen projected onto the surface of water, controlled by interacting with the liquid. The creators engineered the system to use the water surface as an integral part of its control - for example, one action is carried out when users dip their fingertips to interact with a screen object, and another when they approach the item from underneath the water. On-screen items also react to the movement of the water, meaning that they can be moved or changed by simply disrupting the surface with a splash, or scooping up the water and placing it elsewhere.
Simeon Spearman

Mobile Ads: What Works and What Doesn't - WSJ.com - 1 views

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    "Big Is Beautiful As smartphone screens get larger, companies have found some success with ads such as "takeovers" that briefly fill all or most of a device's screen. San Francisco app company Fotopedia sells such ads on its iPhone and iPad apps, which let people flip through high-quality photographs of Paris, national parks or wild animals. Marketers including National Geographic and travel websites Jetsetter and Expedia Inc. EXPE -0.23% pay roughly $1 to $1.50 for each user who clicks an ad, which fill a full screen. Like fashion ads in a luxury magazine, the Fotopedia ads appear every 10 "pages" or so of the app. As many as 18% of people who see an ad click on it, said Christophe Daligault, Fotopedia's senior vice president of global operations. On the Web, it isn't unusual for just 1% of people shown an ad to interact with it, marketers said. Still, big ads should be used sparingly, some marketers said. Craig Bierley, director of General Motors Co.'s GM -0.84% Buick advertising, said the auto maker tends to limit takeover ads to major product introductions because otherwise "people might find it annoying.""
Ivy Chang

MediaPost Publications Alternate Screens Expand TV, Video Audience 04/08/2013 - 0 views

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    Bolger pointed out that people are overwhelmingly (91%) using tablets at home, typically in the living room and bedroom. Hence, the rise of two-screen viewing. More than half (53%) of those surveyed by comScore said they use their tablet while watching TV, with more than half of that group (56%) doing activities related to what they are watching.
Abeeda Mahboob

Bravo Plans Real-Time "Play Live" Polls, Games On All Programs - Peter Kafka - Media - ... - 1 views

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    "Starting next month, with the new season of its "Watch What Happens Live" gabfest, Bravo will start overlaying its new programing with its homegrown* "Play Live" technology. What that means: Viewers will see polls, contests and other interactive games and graphics that pop up on-screen throughout the show. They'll be able to participate in real time, via a Web broswer, and on-screen results will change, based on viewers' input."
Simeon Spearman

Bravo pulls back curtain on 'Play Live' interactive product - Lost Remote - 0 views

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    " The interactive product will be based at www.bravotv.com/playlive, and on the Bravo Now app. Bravo details exactly what to expect in the official announcement: Live voting results are shown on-air, changing in real time during the broadcast as the audience reacts to what's happening in the show. Fans can cast votes, deciding who's hot, who's not, and an array of other interactive questions customized to what's happening on screen. For example, when the experience rolls out to other Bravo programming, questions such as, 'Which chef would you choose to cook dinner for you?' or 'Who will bring the most drama this season - the housewives…or their husbands!' could appear on screen."
Jinah Kim

Mobile Gamers With Better Screens Spend More on In-App Purchases - Eric Johnson - Comme... - 1 views

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    Connection between screen resolution and quantity of in-app purchases.
Ivy Chang

Volkswagen: Start-Stop Chrome Store App | Digital Buzz Blog - 0 views

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     Volkswagen's Start-Stop engine technology, through a Google Chrome Store App, using facial recognition technology to detect when someone looks at or away from the screen. This is linked through the app to YouTube, so that any video you are watching automatically pauses if you look away from the screen! 
Simeon Spearman

Apple's Passbook Problem | Adweek - 0 views

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    ""I really think there is a need here. Simplicity, efficiency and fun," he said. "There is a lot of power in being able to push coupons, updates to loyalty cards, tickets and payment options right to the lock screen of a consumer's device. Geo-locating passes is an incredibly powerful feature of the Passbook platform. Nothing could be simpler than shopping at a mall and automatically seeing the passes that are relevant to what's around me: 'Oh yeah, I forgot I had that 15 percent off coupon at Bose. I might as well stop in.' " That's exactly the sort of practical perk that Passbook's early adopting brands seem to love. Online movie ticket service Fandango was a Passbook launch partner, and the company president tells Adweek that the brand's iPhone app downloads skyrocketed with the debut of Passbook. While mobile tickets were already available through the Fandango app for select theaters, Passbook simply made them easier for customers to use. When you arrive at the theater before the movie, your mobile ticket pops up on your iPhone lock screen. Swipe the icon to open the ticket in Passbook (without even having to unlock your phone), and you're good to go."
Greg Steen

Sony Ad Replays a Woman's Lifetime on 200 Screens - 0 views

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    Great execution - does this say something about more cheaper screens floating around?
Simeon Spearman

Push Paws: "Game For Cats" iPad App Makers Stop Kitties From Buying Add-Ons | Fast Company - 0 views

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    The aptly named app development firm Hiccup has finally fixed a major meow mixup: The interface in their free iPad app, "Game For Cats," allowed felines across the world to download premium content add-ons by accident. Like many iPad gaming firms, Hiccup opted to go for a freemium profit model. Their game comes loaded with a screen emulating a laser pointer, whose darting red dot is irresistible to most cats. But screens displaying other forms of virtual catnip--a mouse on a string, for example--cost 99 cents as DLC (downloadable content). There was only one problem: Early versions of the game had a user interface that made it extremely easy for cats to purchase the DLC with their paws--taking their human guardians (but not their credit cards) completely out of the equation.
Ivy Chang

Dove erects Valentine's Day 'tweet screen' - Brand Republic News - 1 views

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    dove posts daily questions for people to answer via twitter -- screen will project people's responses. dove brand ambassadors will give out gifts relating to the question. for v-day, they will ask a diff question and give out white  tulips
Simeon Spearman

Apps Let You Supplement the TV Show You're Watching - NYTimes.com - 0 views

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    Scott Rosenberg, Umami's chief executive, said he was concerned that advertisers were rushing to embrace second screens well before they were ready to offer compelling content. "The traditional bargain with TV is, 'We give you great content and you accept our advertising messaging,' " Mr. Rosenberg said. "Why should the second screen be any different? Actually, the bar for great content is even higher."
Ivy Chang

Why Burberry Wants to Bring the Online Experience to Stores - 3 views

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    burberry's strategy: The flagship, by Burberry's description, has seamlessly integrated technology throughout. Full-length screens wrap the store, transitioning between audio-visual content displays, live-streaming hubs and and mirrors. Radio-frequency identification (RFID) chips have been attached to certain clothes and accessories so that when a customer approaches one of the screens in a fitting room, specific content - say, information about a bag's stitching and craftsmanship, or a video showing how a skirt was worn on the catwalk - will appear.
Simeon Spearman

Report: Mobile Searches Estimated To Grow To 20 Percent Of Total By 2012 - 0 views

  • One big advantage the new generation of smartphones have over PCs in terms of search advertising is that the screen real estate devoted to search ads is much bigger. A single search ad on a PC takes up about 4 percent of the screen real estate, whereas a single search ad on a smartphone takes up about 20 percent of the screen. The relatively larger size of the ads results in higher click-through rates on mobile (as much as 3 to 5 times as much).  On the iPhone, one search ad takes up 22 percent of the screen, and if two search ads are served up it takes up nearly half (48 percent).  For Android, those numbers are 18 percent and 38 percent for one and two search ads, respectively.
Emily Knab

Shadow, Glare: Screen Time And Fragmented Attention - PSFK - 0 views

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    daily 9.13 shadow, glare is an art piece that explores an online readers sense of awareness with computer screens and displayed info
Ivy Chang

Vine makes the jump to the TV screen with upcoming Xbox One app - Tech News and Analysis - 0 views

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    Vine Xbox app will bring Vine videos to the tv screen for the first time.
dustinrthompson

Analyst: Apple 60-inch iTV with iRing motion controller to launch in 2013 - 0 views

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    Essentially, we believe the "mini iTV" screens will be able to capture content from the 60-inch "iTV" across a distance of up to 200 meters, allowing a user to view "iTV" content in the kitchen, washroom, garage, bedroom, backyard, etc. We believe Apple will offer one "mini iTV" per "iTV" but package options will include up to four screens (i.e., one screen is part of the standard package and pay extra for each additional).
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