Group items tagged

TV multitasking doesn't hurt tv ad viewing, prompts search based on ads.

The missing ingredient that allows tablets to replace laptops and desktops for most "jobs to be done?"

"Flurry stacked up time spent with mobile apps next to the web and TV. Although it didn't take into account multitasking-which research shows is very common among mobile app users-Flurry findings indicated that US consumers spent more time in apps than on the web. And their time spent with mobile apps (127 minutes) was nipping at the heels of their time spent watching TV (168 minutes). Flurry broke down mobile app usage into categories, and found that mobile gaming led the charge, accounting for 43% of the time spent with mobile apps worldwide. Social networking came in second, accounting for 26% of consumers' time, and entertainment and utility followed, each with 10%."

More than three-quarters of respondents -- 77% -- say they are using a computer/laptop or other devices while watching TV, according to Accenture. This is up 16% -- around 60% -- from a year ago.

Stats on tablet activity

"Snap. Verizon offers iPhone 4. Forget the slight redesign, forget the lack of multitasking between data and voice, forget the pricing models for unlimited, tethering, and video chat over 3G. Now the store brand is competing directly with the actual iPhone. Naturally the pent-up demand by Verizon contractees will blow out the overall numbers. But much more importantly, Apple is free to ship an iPhone 5 across the board, where existing contractees can be marketed to with bundled services, i.e. the new TV, the new Enterprise, the new Office. One device, with the carriers battling for the most attractive rendering of services."