Group items tagged

"To accomplish the 5.9 percent error rate, which beats a 6.3 percent record set just last month, the Microsoft team leveraged neural language models resembling associative word clouds. That is, a word like "fast" resides much closer to "fast" than it does to "slow". This allowed the speech recognition engine to generalize between words and better recognize them in context. "

a mobile productivity app that analyzes data from a user's mobile calendar and applies artificial intelligence and machine learning to enhance meetings and events throughout the day. Specifically, it's designed to find and neatly organize in context everything the user needs to be fully prepared, including contacts, relevant emails, and related documents

"President Obama's acceptance speech at the Democratic National Convention fueled a outpouring of tweets, spiking at 52,757 tweets per minute. Twitter called it a "record political moment," adding that Obama's next two biggest spikes (43,646 and 39,002) surpassed Romney's peak at 14,239. In all, 9 million tweets about the DNC this week were sent by the conclusion of the president's speech. Of course, volume isn't everything. Obama's score on Twitter's political index rose just 2 points when we checked it after the speech. Politico reported that it dropped 4 points. And for a bit of context, the VMA's on MTV - which aired Thursday night against the DNC - attracted a record 7.9 million tweets, well above the network's record of 5.5 million from the year before."

"If these are really the dimensions that matter, why are mobile ad rates so low? This is simply an issue of time and of product and market development. The market is still illiquid and sub-scale, and great ad products haven't had time to develop. I don't know what the new mobile ad products will look like yet, and they won't be one-size-fits-all. But to be great they'll need to act like "content" in the context of an app and will need to be interactive and "push-button remote control" simple."

This could be a tool for media to use to guarantee that there are no ad placement snafus.

I think this was used in 2010 too by a different service, but the idea of adding ONE MORE PIECE OF INFORMATION to a location check-in can actually add a really rich amount of context to a place or psychographic.

Interactive ads in this context allow the viewer to choose various options within the actual banner. Perhaps they can select merchandise for a closer review, click between different color options, or choose advanced options such as voice narration. If viewing a sales ad for a clothing retailer, the customer could sort by "men's" or "women's" apparel, then by "tops" or "pants".

the killer app for wearables is one that ties in all data that is relevant to a user -- location, task lists, calendar, important people -- ties it to sensor data and presents it in a way that is helpful and unobtrusive.

"Richard Ferrers, Research Data Specialist (2011-present) Answered Jul 14, 2015 Source: IBM (What is big data?) At a recent Data Science meetup, a second statistic that puts the  90% figure in context. The 90% figure has been true over the last 30 years. Every two years we generate 10 times as much data.  ie 1985 = 1, 2015 = 1 * 10 ^ (30/2) i.e. 2015 has 10^15 more data than 1985. 13.9k views · View 9 Upvoters"

Key takeaway: "As our possessions become smarter and smarter, the question becomes less about if we can interact with these objects and more about how we want to interact with them. Touchscreens will simply be one of the many options-after all, swiping and tapping a flat, glassy screen isn't a blanket solution to make something interactive."

This is basically true of any retailer who launches a store app, but I like how they frame this particular launch in the "100m mobile stores" context.

This combined with article on sarcasm-sensing programs is evidence that detection of emotion/moods is getting easier; could have implications for context-aware marketing/advertising on the web

Weekly 9.23

Weekly 11.18

Context/Sense-making as a service

part of service/product as marketing topic