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Ivy Chang

CNN, Facebook Announce Several Initiatives For 2012 Presidential Election - AllFacebook - 0 views

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    CNN and Facebook partnering to launch an app called I'm Voting that will enable Facebook users to commit to vote for and endorse specific candidates and issues, and their commitments will be displayed on their timelines, news feeds, and tickers.
Rhiannon Apple

TV ads may make unhappy tweens materialistic - Vitals - 0 views

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    But Dutch tweens who are happy with their lives are immune to the corrosive effects of materialism and watching hours of television, the study found. Only children who were both unhappy at the study's start and logged a lot of TV time were susceptible to the siren call of marketing. For these kids, frequently seeing advertising made them more materialistic, the researchers discovered.
Ivy Chang

QR codes on open source beer label link to its recipe | Springwise - 0 views

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    Yeastie Boys -- new beer called Digital IPA that has a label with a QR code directing drinkers on how they can make their own version of the beer
Simeon Spearman

MTV Using Viddy For Video Music Awards - SocialTimes - 1 views

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    "MTV is having scores of its staffers at the September 6 Video Music Awards use Viddy
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    "According to the Huffington Post, "MTV is having scores of its staffers at the September 6 Video Music Awards use Viddy, a video sharing platform that allows users to upload and share 15-second videos, says Colin Helms, MTV's SVP for Digital in this interview with Beet.TV" As we mentioned just over a month ago, journalists were calling Viddy "the Instagram of video," as its quick clips took Facebook by storm. But then Facebook did a one-two knockout and it all but disappeared from the platform."
Abeeda Mahboob

MediaPost Publications Levi's Goes 'Forth' On Flipboard 09/10/2012 - 1 views

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    Levi's is putting a new twist on its annual fall "Go Forth" campaign with a glossy virtual spread in social newsreader app Flipboard. The effort introduces a new ad format that Flipboard calls a "brand magazine," which combines all the images, content and social elements tied to a campaign into a single channel in the iPad app.
Simeon Spearman

ESPNU launches late night show powered by social - 0 views

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    "They say each generation is more digitally savvy than the next. As younger generations begin to produce TV for major networks, the social platforms they grew up with are beginning to become the focus of how they create content. ESPN has just launched its first major late night show on ESPNU called UNITE."
Simeon Spearman

Obama speech sets 'record political moment' on Twitter - 0 views

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    "President Obama's acceptance speech at the Democratic National Convention fueled a outpouring of tweets, spiking at 52,757 tweets per minute. Twitter called it a "record political moment," adding that Obama's next two biggest spikes (43,646 and 39,002) surpassed Romney's peak at 14,239. In all, 9 million tweets about the DNC this week were sent by the conclusion of the president's speech. Of course, volume isn't everything. Obama's score on Twitter's political index rose just 2 points when we checked it after the speech. Politico reported that it dropped 4 points. And for a bit of context, the VMA's on MTV - which aired Thursday night against the DNC - attracted a record 7.9 million tweets, well above the network's record of 5.5 million from the year before."
Abeeda Mahboob

How Sports Teams Build Winning Facebook Apps - 0 views

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    Mitchell says three main things have emerged over the past few years. First, while simply soliciting Likes for chances at a sweepstakes win was once enough to grab users' attention, that no longer flies. "Now they want an experience that's rich unto itself," he says. "They don't want to interact with this app because of a .001% of chance of winning something, but because it's fun and something they want to share." But that doesn't mean adding unnecessary layers of complication; the second thing the Movement team has found is that simple apps perform the best with fans. Especially on Facebook, where a friend's photo album or potential paramour's profile are just a click away, too much clutter without a simple call to action can kill engagement. The third key: plan for mobile, even if it means just a page letting smartphone users know the app isn't mobile compatible.
Abeeda Mahboob

Chevy adopts a bring-your-own-maps approach to navigation - Mobile Technology News - 0 views

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    Chevrolet is making a radical departure from its approach to turn-by-turn navigation services. After using parent company's General Motors' OnStar service since its inception, Chevy is offering a competing alternative in its Sonic and Spark automobile lines. Called BringGo, it's an integrated smartphone-dashboard system - Chevy's first attempt at a bring-your-own-maps nav service to any of its vehicles.
Rebecca May

Gilt Taste lets consumers buy food, wine via Flipboard - Mobile Commerce Daily - Applications - 0 views

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    The Gilt Taste mentioned in the Flipboard call
Rebecca May

Sprint Mobile Controls let parents limit phone time | Ubergizmo - 0 views

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    Parents can see exactly what their kids are doing on their phones- apps, calls, times, texts. You can even set a watchlist to get a notification if they communicate with a certain person
Simeon Spearman

Introducing WordAds - Blog - WordPress.com - 0 views

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    New ad unit coming from WordPress called WordAds.
Rebecca May

Santa Will Robocall Whomever You Choose, Thanks to Google - 1 views

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    Santa will call you with a personalized voice message
Rebecca May

(1) Robert Scoble - Google+ - iOS matters a lot more than Android, eBay's head of mobile… - 0 views

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    eBay is coming out with a app called "watch" that connects with the TV channel and lets you see items associated with the show you are watching
Ivy Chang

Would You Rather Have Klout… or Kred? - SocialTimes.com - 0 views

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    another social scoring thing called Kred measuring two things: influence and outreach
Simeon Spearman

6 Ways Brands Can Rock Pinterest - SocialTimes.com - 0 views

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    1. Create custom images catered for sharing 2. Create a profile for your brand 3. Add Pinterest social plugins to your website 4. Pin other industry content 5. Add calls to action to your YouTube videos
Greg Steen

Google Shakes Up Search Results With New 'Your World' Feature | paidContent - 1 views

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    The new features, styled Search plus Your World, were announced on a blog post today and come in three prongs. The first is the inclusion of "personal results" in the return to search queries. These results are based on what a user has shared through pictures on Picasa and on Google+ posts.  The second item in Google's new bag of tricks is a new type of search results that can flush out friends who have common names.  The final new feature is called People and Places and aspires to offer a sense of community by returning a list of new connections in response to generic queries like "music" or "baseball." 
Greg Steen

gaming for a good cause - 1 views

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    They've joined forces with Call of Duty: MW3 to take the campaign further with seamless in-game advertising and potentially reach millions more potential volunteers and supporters.  Players can buy the Amnesty Rescue MOD (additional map) for $1, which gets donated to Amnesty, and players can rescue and save people suffering from human rights violations. 
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