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AT&T has a viral marketing campaign that lets you use a Facebook app on your desktop or smartphone that lets you build a case (as in a mock "legal case") to convince someone you designate to buy a phone for you.

facial recognition within TV episodes on hulu to pull up info on actors

Video on their interactive site includes 180 real users and their profiles show on the side of the video. 

"Sprint has been forced to build a new 4G LTE network after betting its 4G strategy on WiMax and Clearwire (NSDQ: CLWR), and also had to pay dearly in order to carry the iPhone 4S on its network for the first time in October."

IBM is out with a new set of Smarter Planet commercials which focus on the company's smarter analytics. The spots touch upon predictive analytics, demand planning and cloud computing.

E-commerce giant eBay has added a new feature to its iPad app, which allows users to shop for products based on what they are watching on TV.

Users can choose either a basic or guided workout on the app, which will then begin to play video footage of journeys through famous cities and landscapes, shot from a first person point of view. Then, by placing the iOS device on an exercise machine, the app will monitor the speed at which the user is exercising and match the video playback to that pace, using "vibration-based exercise tracking" 

shopperception uses kinect sensors to spatial recognition capabilities to monitor the way shoppers interact with products on shelf -- how long they spend, which ones they touch, what are put back, and what are purchased

Strengths and weaknesses of a paid Twitter campaign. Walgreen's used paid media on Twitter to wage a PR war on Express Scripts.

"not once did Google return a fantastic link on the social page that it didn't also return on the non-social page. In most cases, the results were identical; in the few instances in which the social page returned additional links, those links weren't what I was looking for."

heineken running v-day app/campaign on FB that allows people to send funny personalized songs to potential dates where the person can say yes or no. then heineken's YT channel will run a live event where people around the world can serenade the object of their desire live on the site

video advertising is not effective on younger audience

Capital One customers are entered into a sweepstakes every time they access their mobile app or mobile web site account. 

Ford is buying sponsored ads on facebook and promoted tweets on twitter as phase 2 of their campaign to get people using the "Mustang Customizer" social app. it allows users to create a number of different versions of the classic mustang and sharing them with their friends

jcpenney donates $25 to salvation army for each check-in on their store on black friday

Trendy Millennials in Singapore have long shopped for inexpensive clothing and accessories on local fashion blogs, the most popular of which achieve cult status among their largely female audience. Several of these have built a physical presence, including Modparade, which opened in the youthful Haji Lane shopping area, and MDSCollections, which has three mall stores and a fourth on its way. As The Business of Fashion recently noted, "It seems clear that pure-play e-tailers will increasingly need to embrace multi-channel strategies."

But in the last several months, AT&T has been reducing the number and length of calls to its call centers by relying on so-called smart videos from New York City-based SundaySky. The videos are personalized tutorials that are built on the fly using pre-scripted clips mixed with the subscriber's own data. The system works off a video template that incorporates visual elements, narration and integrated information from a user's account. Users end up seeing a video bill that addresses them, acknowledges their recent account activity and leads them through their biggest billing questions.

Customers can browse the different trainers and exercise offerings on Wello's site, picking the ones that fit their schedule and budget. Sessions are 25, 40, or 55 minutes long, and the average price is $40. Wello takes a percentage of the price the customer pays, and customers are provided with a link to the video session to access the class.

Free People, a contemporary women's fashion label owned by Urban Outfitters, has begun integrating consumers' Instagram photos onto its product pages. The company has assigned individual product hashtags to a selection of denim items. Customers are encouraged to upload pictures of themselves in one of those items to Twitter or Instagram with the product hashtag - for the Sorbet Tie Dye Jean above, the hashtag is #fpsorbettiedye - as well as the general #myfpdenim hashtag. Pending moderator approval, customers' photos will appear on individual product pages as well as Free People's denim showcase.

A recent study from marketing firm Performics shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study states that 27 percent will do so on the brand's page, 26 percent from the newsfeed, and 20 percent from a social ad. The study also touched on some valuable information about branded content engagement. Consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos.