Article discussing how Brands are moving to Tumblr not just bloggers
Kate Spade's marketing team uses Tumblr as an extension of Twitter, but with a greater emphasis on images - mainly vintage photographs of Oscar de la Renta and women wearing his designs - with the occasional short caption or quotation. For Bearman, the platform is primarily a way to distribute branded content; she does not use Tumblr to interact with fans, reblog others' posts, or, notably, push merchandise.
Our optometry solution combines inexpensive optical elements and interactive software components to create a new portable and inexpensive optometry device.
"Unite the invite" is an application on Facebook that invites Generation Y consumers to interact with fellow travelers around the world. Users can register for the app at http://apps.facebook.com/unitetheinvite.
Yesterday the IAB unveiled the winners of its Rising Stars competition, an initiative launched to spur greater creativity in interactive advertising by introducing a series of new brand-friendly ad formats.
Pedestrians walking by were invited to use their smartphone as a controller in a digital paddle game similar to the classic Pong. By visiting the website, people could choose which reward they wanted and then use their finger to swipe up and down on their touchscreen phone to move the paddle. If they lasted more than 30 seconds, they got a coupon for the reward they chose and could collect their free fast food treat from a McDonald’s restaurant.
David Vladeck, the man in charge of policing the internet for the Federal Trade Commission, gave a presentation Monday at the Interactive Advertising Bureau's conference on networks and exchanges in New York.
“This is the future, everything is going to look and feel like this within five years,” creator and director of the lab Roel Vertegaal says. “This computer looks, feels and operates like a small sheet of interactive paper. You interact with it by bending it into a cell phone, flipping the corner to turn pages, or writing on it with a pen.”