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Ivy Chang

ThingLink's Interactive Images Come to Facebook - 1 views

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    Marketers just got a powerful new way to reach fans on Facebook: interactive images powered by ThingLink. The popular interactive-image platform officially hit Facebook on Tuesday morning. That means posts there now let fans interact with content embedded "inside" an image - other photos, video or text blocks, for example - without leaving Facebook Timeline.
Ivy Chang

Display turns water surface into an interactive digital screen | Springwise - 1 views

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    Japanese researchers have unveiled the AquaTop display, which consists of a screen projected onto the surface of water, controlled by interacting with the liquid. The creators engineered the system to use the water surface as an integral part of its control - for example, one action is carried out when users dip their fingertips to interact with a screen object, and another when they approach the item from underneath the water. On-screen items also react to the movement of the water, meaning that they can be moved or changed by simply disrupting the surface with a splash, or scooping up the water and placing it elsewhere.
Simeon Spearman

Bravo pulls back curtain on 'Play Live' interactive product - Lost Remote - 0 views

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    " The interactive product will be based at www.bravotv.com/playlive, and on the Bravo Now app. Bravo details exactly what to expect in the official announcement: Live voting results are shown on-air, changing in real time during the broadcast as the audience reacts to what's happening in the show. Fans can cast votes, deciding who's hot, who's not, and an array of other interactive questions customized to what's happening on screen. For example, when the experience rolls out to other Bravo programming, questions such as, 'Which chef would you choose to cook dinner for you?' or 'Who will bring the most drama this season - the housewives…or their husbands!' could appear on screen."
Anna Lipmann

MIT Whizzes Invent Magical Furniture That Changes Shape on Demand | Design | WIRED - 1 views

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    Key takeaway: "As our possessions become smarter and smarter, the question becomes less about if we can interact with these objects and more about how we want to interact with them. Touchscreens will simply be one of the many options-after all, swiping and tapping a flat, glassy screen isn't a blanket solution to make something interactive."
Rebecca May

Coke Launches Interactive Campaign With Motion Detection App @PSFK - 0 views

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    In Hong Kong, Coke commercials interact with a mobile app and users collect digital bottle caps to win prizes.
Ivy Chang

Interactive, motion-sensing walls to motivate gym-goers | Springwise - 0 views

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    motion-sensing interactive walls that give their customers nutritional and workout tips and advice.
Rebecca May

HTC Desire Interactive iAd | Digital Buzz Blog - 0 views

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    Interactive iPad app for HTC in Singapore from May 2011
Rhiannon Apple

RFI Ads Up Engagement For Interactive TV 02/21/2012 - 1 views

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    19% on average of those exposed to an RFI ad in the 18-to-49 demo took advantage of an offer
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    Unaided recall was also up 101% for brands sponsoring polling and trivia opportunities on-screen within a program. Canoe is looking to offer networks a platform to give viewers a chance to participate, where an advertiser could be attached.   Read more: http://www.mediapost.com/publications/article/168080/rfi-ads-up-engagement-for-interactive-tv.html?edition=43659#ixzz1n21WCXMA
younginlee

iPads to be used as interactive menus at Gordon Ramsay's Las Vegas restaurant | Ubergizmo - 0 views

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    Las Vegas restaurant serves their interactive drink menus on an ipad. 
Ivy Chang

10 Brilliant Interactive Billboards [VIDEOS] - 2 views

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    interactive advertising.  
Simeon Spearman

Google New Ad Format Interactive Video Ads - 1 views

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    Eric Schmidt, CEO of Google, lays out his vision for a new ad platform for Google. The interactive video ads would be mini-websites that could be embedded in videos, etc., enabling users to post comments and see realtime updates within the ad. Similar to the interactivity of the iAd platform, but an idea backed by Google.
Ivy Chang

Cinemax "Strike Back" Interactive SuperWall | Digital Buzz Blog - 0 views

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    interactive wall in NYC promoting new show called "strike back"
Rhiannon Apple

Burberry takes YouTube one step further with interactive sunglasses video - Luxury Dail... - 0 views

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    This is an "interactive" video.  I personally think it's a bit lame but it seems to be groundbraking for YouTube??
Simeon Spearman

Customer Behavior - Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smart... - 0 views

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    "First, you have transactional data, which includes all the information you have about previous purchases and interactions with individual customers. Second, you have digital behavior data. This data, as the name implies, covers what people are doing and have done online, from surfing patterns to all the various digital interactions they may engage in across your web and mobile sites. This data can tell you, for example, which pages or sets of products on your site people have spent the most time exploring (or, alternately, ignoring). Third, you have social data, which includes all data related to the social graph as well as any social information that customers may have chosen to share with you (or, perhaps, unwittingly shared with you by agreeing to sign-in to your site using Facebook or Twitter)."
Simeon Spearman

MediaPost Publications Study: Mobile Rich Media, Video Converge 11/07/2012 - 0 views

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    "More than a third (36%) of rich media full-page ads used video, and 28% of campaigns used in-banner video in Q2 and Q3. Interaction rates for custom buttons in that ad format -- for getting more information or viewing photos or video, for example -- ranged from 2.2% to 10.8%. For rich full-page ads, Rhythm says adding a mini video player boosts interaction rates for the units by 30%, to 3.8% to 12%."
Ivy Chang

Wearable Computers Preview the Future at SxSW, With Social as 'a Key Ingredient' - Soci... - 1 views

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    Leap Motion, an $80 device that turns any computer into the one from Minority Report. The iPod Mini-sized controller sits in front of the keyboard and reads three dimensional hand motions, allowing the user to interact with the screen without touching it. (The user's hands have to remain with an 8-cubic-foot area.) Unlike some previous attempts at no-touch interaction, Leap Motion doesn't require the user to learn artificial movements.
Ivy Chang

Point brings augmented reality ads to your phone, now with interactive videos - 2 views

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    Point allows advertisers to engage their audiences by turning run-of-the-mill ads into interactive experiences.
Ivy Chang

Gestural-interactive digital signage interacts with shoppers (Video) | RetailCustomerEx... - 0 views

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    STRATACACHE digital signage solution
Rebecca May

Ford: Interactive Cinema Experience - Interactive (video) - Creativity Online - 0 views

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    The audience votes on which character they want to see more of and there are 16 possible outcomes
Rebecca May

Weight Watchers Creates Virtual Support Network To Promote Healthy Living @PSFK - 0 views

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    Video on their interactive site includes 180 real users and their profiles show on the side of the video. 
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