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"Of the 30 brands that have signed on thus far, only five will be running campaigns in the U.S. Twentieth Century Fox, one of two global launch advertisers, will promote its upcoming film Life of Pi with ads in the Xbox Video app, Xbox companion mobile and tablet app SmartGlass app and the Casual Games app, which spans Xbox and Microsoft's desktop and mobile operating systems. And next month the other global launch advertiser, Nissan, will run ads in the Bing and Xbox Music apps. Though it seems the in-app ads are initially only slated to run within Microsoft's own apps, the company said several publishers-such as The Associated Press, Bonnier Corporation, Photobucket, Slacker Radio and The Tribune Company-have agreed to run the units. In announcing the roster of initial advertisers, Microsoft also put out some stats regarding consumer perception of the ad units. The most encouraging stat found that the ads scored a 92 percent in ad recall, but the other numbers suggest brands may prefer consumers forget their ads. Only 39 percent of respondents said they're happy to see advertising within Windows 8, and only 33 percent agreed that advertising on Windows 8 improved their opinion of a brand."

Very cool interactive window. Gesture to change the appearance of the window display at a Repetto store in France. Users can cycle through different movies that fill up the whole window.

Providing devices with the ability to perceive the world, breaking down the barriers between virtual and physical reality is what we call mixed reality," wrote Terry Myerson, Microsoft's EVP of Windows and Devices

Tweet a message to see it on the window. Promoted the Lady Gaga live exclusive to that store

The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand created four walk up shoppable interactive windows in formerly vacant retail stores.

connected devices = connected windows? taking in feedback from the sun to adjust window tinting automagically

brand called shoppers to sit in windows to be like models for the hats

Music video shot entirely on Windows Phone. Seems like stories like this could be used to help push product.

Consumers can download the eBay app to scan the QR codes featured on the interactive store windows.

Interest in Windows tablets declining

Millbank Tower in London (800 windows, 120 meters tall), show with deadmau5, streaming the event live on Facebook, Nov 28th, 4D show

Digital window installation where you scan a QR on a toy and instantly donate the value of the toy

Video of a not-quite-yet-finished version of Windows 7 Mobile, Microsoft's latest operating system for smartphones. It's designed to compete with iPhone and Android OS's.

review by a geny'er on Windows

Microsoft says they'll put more Kin Studio features into Windows Phone, which = media automagically uploaded to, and accessible from, the cloud.

So, following after that report on app developers actually making money via Windows Phone 7, we get word that Scoreloop is going to make WP7 part of its cross-platform mobile games development ecosystem.