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"Customers in the US and Canada who purchase a model from Volvo's 2015 lineup (like the new V70 seen above) will gain access to Volvo On Call, which lets you tap into tire and fuel level notifications, roadside assistance and the like, right from Volvo's iOS app."

AT&T's connected car deal with Volvo will include M2M tech (and data collection) as well as in-car wi-fi in addition to the standard options.

"the brand staged a surprise debut of a new collision avoidance system specially developed to safeguard cyclists, the first of its kind in the world."

More coolness from Volva, UK DOOH campaign

"It's Even Pin-Worthy On fan sites for the books the Audis are mentioned, and Pinterest pages dedicated to "50 Shades" have pinned images of the cars. The Edgewater Hotel in Seattle, one of the cities where much of the books take place, even created a promotion to bait consumers inspired by the books that includes waterfront accommodations, champagne and a demo drive of an Audi through a partnership with a local car dealership. While that sort of attention's been great for the brand, the real potential lies in the possibility of Audi being written into the forthcoming film version of "50 Shades of Grey." A couple years ago, Volvo milked its tie-in with the tween vampire saga "Twilight", creating a viral-video campaign by EuroRSCG and promotional giveaways."

"We have been working on the launch of this new truck for three years," copywriter and senior partner Bjorn Engstrom told us.  "It's very hard to reach truck drivers. You don't know what they read." They have limited media exposure while they're driving. But one thing is for sure: they most certainly aren't pinning pictures of spare tires.

big brands are getting involved with selling virtual goods ex: MTV selling virtual goods to promote its MTV awards show

Does the world need brands anymore?