SoBi uses a gizmo that fastens to the back of any bike and functions as a lock, a GPS unit, and a bike computer. With a SoBi account, you can use a mobile app (of course) to find an available bike nearby. When you're done, you just lock it to an existing bike rack where someone else can pick it up.
Whether you are for or against the new Citi Bike system, it appears that for the time being it is here to stay. With the new influx of cyclists Citi Bike is likely to lead to, it is important to keep safety in mind - which is where a new project from Adafruit comes in.
daily 8.3
the next generation of bikes has space that, once the battery occupying it dies, will be used for not yet released technology.
great showcase of planning for future technologies
Becoming popular in bike-centric European cities like Amsterdam. Ads are printed on plastic bike seat covers, which are then placed over the seats of parked bicycles, keeping seats dry and leaving an unavoidable impression. Marketers are targeting by geography and bike style - fixies near colleges for example.
Toyota worked with Saatchi & Saatchi, Deeplocal, and Parlee Cycles to create this far out concept bike. A good example of branded entertainment. Also, the idea of curiosity as a driver of creating entertaining content.