Group items tagged

A recent study from the University of Massachusetts at Dartmouth has found the adoption of social media usage among Fortune 500 companies has leveled off. Across multiple industries, usage of Twitter, Facebook and blogs in 2011 is level with or below that of 2010.

Analysts don't know how many Kindle Fires have been sold any more than you do. Sometimes, though, they do cool stuff like an analysis (PDF) of their family's Amazon (NSDQ: AMZN) Prime usage-or, in the case of a new Citigroup report released today, a survey on Kindle usage and Prime membership.

"News and magazine apps are a segment where the momentum is likely to shift towards the Web within the next two to three years," noted senior analyst Aapo Markkanen. "Since news and media content already account for a large share of smartphone usage and are likely to play an even bigger role in later adopters' usage, changes in this segment alone will make subscribers on average download fewer native apps." The next wave of smartphone owners in mature markets like the U.S., Western Europe and Asia will download fewer apps than the first one-third of mobile consumers who bought smartphones, according to the report on mobile app storefronts. At the same time, ABI expects that in the games and utilities categories, the mobile Web will probably never catch up with native apps, due to the difficulty in matching the user experience. ABI's outlook on the future of apps appears at odds with a separate report released Tuesday by Strategy Analytics, which maintains that the emergence of HTML5 won't put much of a dent in the app economy. Instead, it predicts the Web programming language will lead to the spread of hybrid apps that combine HTML5 with native APIs (application programming interface) to harness the best of native and open standards.

According to new data released by Flurry Analytics this morning, overall app usage in 2013 saw 115% year-over-year growth, with Messaging apps showing the most dramatic growth, up 203% year-over-year.

Google recently launched an interactive chart that shows you patterns of word usage over history.  Really cool and kind of addictive.  This is one take on it; think we should cover it from some angle whether or not this is the right article.

"Almost as many Americans (236.5 million) watched TV on their phones during the second quarter of 2012, as watched it on a conventional TV set (283.3 million), albeit for much shorter durations. While the average American spends nearly 145 hours per month watching TV on a traditional TV, Nielsen didn't even report the average time they spend watching on their phones. But mobile subscribers watching video on their phones -- a smaller sub-segment of about 37 million Americans -- spend an average of five hours and 20 minutes watching TV on their phones each month, an increase of 31 minutes over the second quarter of 2011."

"The new web app reportedly looks a lot like the desktop apps, with search, radio, playlists, and a "What's New" section all available. Almost certainly, the web app will provide some free usage as long as you listen to audio ads and see banner ads. The web app will roll out to all users over the next several months."

"At any rate, the 10.4 million figure seems to be at least marginally good news for Foursquare, which, according to one investor capital source, is having to work harder for funding these days than in years past. ComScore earlier this year reported Foursquare drew just between 5 million and 6 million users monthly from March to June.  The Nielsen number is likely informative for brands still in the consideration stage about cultivating their Foursquare presence through organic features on the app or via the platform's nascent ads offering. Whether or not it's a good number for three-and-a-half-year-old Foursquare is probably a matter of opinion. And it's worth noting that Nielsen ranks the geo-social company only behind Facebook (78 million) and Twitter (23 million) in terms of July mobile app users. Overall, Foursquare usage, per Nielsen, was up 118 percent during the month year-over-year."

"Flurry stacked up time spent with mobile apps next to the web and TV. Although it didn't take into account multitasking-which research shows is very common among mobile app users-Flurry findings indicated that US consumers spent more time in apps than on the web. And their time spent with mobile apps (127 minutes) was nipping at the heels of their time spent watching TV (168 minutes). Flurry broke down mobile app usage into categories, and found that mobile gaming led the charge, accounting for 43% of the time spent with mobile apps worldwide. Social networking came in second, accounting for 26% of consumers' time, and entertainment and utility followed, each with 10%."

JWT report highlighting second screen usage + executions

inGenius uses a set of predictive analytics algorithms to gather and analyze real-time information, such as location, device type, and application usage, with customer propensities and interest. Using an SDK, developers can begin collecting user events and usage data.

Good stats on tablet usage

statistics on tablet usage.  

Among those turning to smartphones or tablets to track the games, online browsers will trump application usage on both devices. Of those using a smartphone who will follow the Olympics, 77 percent will tune in using a browser while 63 percent will use an app for updates. Among tablet users, 80 percent will use a browser and only 58 percent will utilize apps.

My hypothesis is that we'll move to a distributed national mesh network with each network provider receiving a share based on usage opposed to direct contracts with specific providers (i.e. Verizon, Comcast, etc)

Wow, the decline in importance of all three traditional media channels is stunning.

If the majority of mobile data (59%) goes over WiFi how does that effect the mobile carrier?