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Amazon's same-day delivery service Prime Now, which is today available in more than a couple of dozen U.S. metros, is experimenting with another type of service that goes beyond traditional purchases: it's offering consumers the ability to test drive cars. Specifically, Amazon has partnered with Hyundai to offer test drives of the 2017 Elantra through a new program called "Prime Now. Drive Now."

Barbarian Group, in partnership with Funny or Die, is out with new work for Pepsi NEXT. Called Internet Taste Test, Facebook users can sign up to have customizes taste test videos by LA improv actors made for them based on information in their Facebook profile.

According to the company, features of the new app include lock screen notifications when approaching a select Duane Reade store location, coupon offers based on historical data and product reviews for timely content at the point-of-decision. iBeacon will initially be available at 10 select Duane Reade stores in Manhattan to test the viability of a further rollout.

vision testing anywhere (remote areas of the world), and for cheap

this model of car apparently makes people look more attractive, so vw made a site to take the car on a test drive during a date, twitter feed for people that actually do it

While testing has be temporarily halted, potentially make the case for expedited adoption of driverless delivery due to Covid?

Eight cars will be employed in a test at a McDonald's store in Ibaraki Prefecture on March 5-16. When vehicles enter a region covered by an ITS -- which offers real-time traffic data and other information -- a McDonald's menu will be transmitted to car navigation systems, allowing users to order items via the touch screen. Users can pay with their credit cards through ITS-compatible devices in their cars.

"Facebook is testing a new ad unit that places game suggestions directly into the notifications feeds of mobile users"

Facebook could get a little more nostalgic. The social network is currently testing a feature that will let users take a trip through the past, viewing the highlights of what they and their friends were up to exactly one year prior to the current date. The history feature - currently called "On This Day" - has begun appearing as a viewing option in select users' News Feeds.

Speedtest.net, which had 165 million unique users in 2010, is now offering a way for users to sign up, save their results, share them with friends, create shared tests, and even win badges.

App for a bookstore in Oregon leads users directly to the books they are looking for with an internal map. Tesco in the UK is now testing a similar concept.

Actually test three features - lane assist, adaptive lights and cruise control.

Clorox testing out the transactional ads.

"So, how does a Facebook mobile ad network solve this problem? Easy: Evernote allows its users to sign-up using their Facebook account.  Facebook takes this user ID, and checks the cookies the same user's browser had last time he or she logged into Facebook or visited one of the pages tracked by Facebook's data partners. Facebook then takes the anonymized data about this user (really, many similar users) and sells Evernote ad inventory to advertisers trying to reach that kind of user. If the Facebook mobile ad network works out, it is a big, positive development for several constituencies: Advertisers, who will be able to reach customers on mobile, a platform that is going to be bigger than desktop by the end of the decade. App developers, who will be able to monetize through targeted advertising. Users, who will have more and better apps to use because there will be a better financial for developers to make them."

"Like seemingly every startup currently exploring an ad-supported business model, Waze has gone native for its ad platform. Typically startups wade into advertising by working directly with brands then erecting a self-serve platform down the road. Waze sped things up. The company began testing ads in its U.S. app over the summer, working directly with Zipcar, Best Buy and a number of fuel brands and convenience store chains; at launch it has added Procter & Gamble, Dunkin' Donuts, Wyndham Hotels, Whole Foods, Jamba Juice, CircleK and Kum & Go to its advertiser roster. The direct sales channel continues, but Waze has also set up a self-serve platform for its most basic ad units. The self-serve platform operates on an auction model with floor prices set at $1 per thousand impressions. In addition to a branded search result, marketers can pay to plot branded pins at their locations on the Waze map. When users click on these branded pins, they can click a link to the company's website, a number to call the location or-borrowing the idea of drive-to advertising popularized by driving navigation company Telenav-a button that would navigate them to the location."

"Coke's involvement in Spotify is notable, as the soda marketer has tested the platform's various ad units repeatedly, while also helping to launch the digital firm's presence in Germany and Australia. Spotify has appeared on 100 million Coke bottles in Australia during the last five months, while receiving a similar on-package treatment recently in Germany. The music upstart is now in 17 countries and goes head-to-head in the U.S. with the formidable Pandora. For its past, Coke seems to be in a music-based turf war of larger scale, battling rival Pepsi for high school and college-aged consumers. Both brands have sponsored various concert series, with Pepsi spending significant resources in the last three years at South by Southwest."

"The brand identified company-created and fan-created accounts. The results of that first audit: 232 Facebook pages, along with roughly 100 YouTube channels and 30 Twitter accounts. A case was made for why individual markets would gain fans and views if they eliminated local accounts in favor of global Reebok accounts. Some markets were hesitant. To get them onboard, Mr. Bahl allowed test posts on the global Facebook page and illustrated how related-video recommendations can juice views on YouTube. Markets such as Hong Kong quickly realized their customers were already gravitating toward global accounts. Some local accounts, like India's Facebook page, with nearly 1.8 million fans, remain in place. Reebok whittled its overall social presence by roughly half in that first audit as it rolled up the majority of company-created accounts to focus on three Facebook pages, two Twitter accounts and one YouTube channel. It left fan-created content untouched. The brand also established a broader communications strategy, defining who could use trademarks to create accounts and for what purpose. A second audit is now taking place, with the goal of further streamlining Reebok's social-media presence by the end of the year -- just in time for 2013 product launches."

"Facebook might have found a way to get people to use a long-neglected feature: check-ins, where you announce to your friends where you are. It is testing a new service that offers local businesses free Wi-Fi through a router. To get online, customers must either check in using Facebook or get a passcode."

The redesign will provide clearer navigation and more opportunities to discover new content. The new home page will feature links to content verticals, such as DYI and animals, and to popular pins. Additionally, each pinned photo will display more information about what is depicted and where it comes from. "We've added more information related to pins, so it's easier to find things you're interested in. For example, on each pin, you'll see pins from the same board, other boards this pin was pinned to, and a whole slew of related pins," the company said in a blog post.