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Social TV report from TVGuide.com. Answers: Does social media drive ratings?

One thing the study also reinforces is just how much advertisers are betting on Facebook: according to comScore's analysis, more than 15 percent of all U.S. online display ads were "socially enabled," meaning they contained a message asking viewers to "like" or follow the brand or the campaign on Facebook. That's almost double the number of ads that contained those kinds of messages in November of last year, the report said. That kind of bet is what drove Salesforce to spend close to a billion dollars to buy Buddy Media, which specializes in managing Facebook pages and social campaigns.

"The number of internet users aged 65 and older who are using social media has grown from 13 percent in the spring of 2009 to 43 percent in 2013, Pew researchers found. In addition, six out of ten internet users between the ages of 50 and 64 are using social networks."

Bad social media campaigns

Nice stats on social influence on purchase decisions

Cool performance/theater piece using social media. Intentionally creepy/funny version of museum of me, kind of.

Whitelabel social tv app developer, Loyalize. They're responsible for the Motorola Social TV app.

infographic on which TB shows/stations/broadcasts/networks were most social using a social media tracker called Trendrr

"First, you have transactional data, which includes all the information you have about previous purchases and interactions with individual customers. Second, you have digital behavior data. This data, as the name implies, covers what people are doing and have done online, from surfing patterns to all the various digital interactions they may engage in across your web and mobile sites. This data can tell you, for example, which pages or sets of products on your site people have spent the most time exploring (or, alternately, ignoring). Third, you have social data, which includes all data related to the social graph as well as any social information that customers may have chosen to share with you (or, perhaps, unwittingly shared with you by agreeing to sign-in to your site using Facebook or Twitter)."

This seems to be the buzz lately--how social media is no longer a "thing" and what the next "thing" is.

Interacting with social media while watching TV drives a 9% increase in program engagement. Viewers accessed social media an average four times during a half-hour program, for a cumulative 26% boost in program engagement.

BevyUp is out to make online shopping a social and collaborative experience for customers. The company helps online retailers turn their websites into social platforms where customers can invite friends to tag along while they shop in their online stores.

Zeebox still hasn't launched in the US, but shortly after the London-based social TV company scored a large round of funding they're launching clickable TV ads across their platform. Their press release reads, "in a world first, UK users will be able to purchase products advertised on TV through their tablet or smartphone in real time." Zeebox seems to be one of the only major players in the UK giving them the opportunity to really build a great product in their market and then come to the US with a fine-tuned model and case studies. On the other hand, Shazam, Viggle and the other US social TV startups are working with brands to finally figure out how to make ads useful.

Social commerce strategy walkthrough

Explaining Social Reality, the vendor we met today. 

Discusses how social marketing is working with teens and college age kids

daily 7.23 social toolkit sell your car online and on social create digital window sticker with customized photos and details to facebook, twitter, etc.

Social media monitoring firm Meltwater is circulating an infographic on who will win the key categories in Sunday night's Grammy Awards based on what's being said around the social media water cooler.

Social/UGC POV I really didnt know how good Porche was at social media- instead of sending out a facebook status thanking its 1 million fans for liking the brand, they put all the names of their fbk fans on their "finest" car that is displayed in a museum