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JWT report highlighting second screen usage + executions

"Amazon's new lineup of tablets don't just differ from the original Kindle Fire in their hardware. Like last year's cheapest Kindle e-reader, all three new models - that's the Fire, the HD 7, and the HD 8.9 - will display Amazon's "Special Offers" promotions and advertisements on their lock screens. Unlike the low-end Kindle, however, Amazon isn't offering the devices in more expensive, ad-free models, nor is it making mention of any way to opt out for a fee."

Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet.

more kids should be screened to prevent future heart disease... makes me want to get checked ahhh daily 7.14

Monetizing video via mobile, tablet, and computer secondary screens

"Overall, 32% of those younger than 40 say they followed the debate live online, including 22% who followed it both on television and online, and 10% who followed exclusively on a computer or mobile device. Those 40-to-64 are less likely to have followed live online (11%); just 1% followed only online, while 10% followed online as well as on television. Very few Americans 65 and older followed the debate live online (2%) and none followed live coverage exclusively on a computer or mobile device."

""With YouTube external annotations, we're trying to make it a very seamless process," said Lisa Green, industry director at Google. "If while you're watching it, you see something you really want, you can click... We've allowed the user to make the decision to make the purchase" in the video. The beta feature is available to all existing clients, although Google won't disclose how many advertisers have shown interest or signed up thus far. Juicy Couture, one of the first brands to adopt the shoppable feature, released a new video directed by Terry Richardson featuring Candice Swanepoel at the famed Chateau Marmont hotel. The fashion label features nineteen different products in the second video. YouTube's shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over that embedded video link, the product name is displayed with a link to the purchase page. Google's product and sales teams are working with advertisers to bring these new ads into their videos on YouTube, Green said."

Bravo today announced a Connected TV app to unite viewers and advertisers with "Top Chef" and other popular shows on the second screen. Features include: Videos (Discovery, Playlist) Show Schedule Episode Descriptions Photo Galleries Polls & Games "Bravolebrities" Profiles New Content Inbox Social Sharing

Leap Motion, an $80 device that turns any computer into the one from Minority Report. The iPod Mini-sized controller sits in front of the keyboard and reads three dimensional hand motions, allowing the user to interact with the screen without touching it. (The user's hands have to remain with an 8-cubic-foot area.) Unlike some previous attempts at no-touch interaction, Leap Motion doesn't require the user to learn artificial movements.

Google's latest Chrome Experiment aims to make playing a computer game more like playing on a console in front of the TV. The company announced the Chrome Super Sync Sports game this morning. Once you get it all set up, you'll be able to use your smartphone or tablet as a game controller and watch the action unfold on your computer screen.

Microsoft also emphasized the multi-screen experience at a press conference where they further showcased the abilities of Xbox SmartGlass, a companion app that transforms mobile phones or tablets into second screens that interact with the Xbox360 for enhanced entertainment. Indeed, the company is encouraging users to experience games, movies, and television in an entirely new way, offering facts, trivia, and strategic tips to assist in the mastery of game completion. Viewers of this season's Game of Thrones will be able to use SmartGlass to peruse interactive maps, read about characters, and view exclusive behind-the-scenes content.