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"Of the 30 brands that have signed on thus far, only five will be running campaigns in the U.S. Twentieth Century Fox, one of two global launch advertisers, will promote its upcoming film Life of Pi with ads in the Xbox Video app, Xbox companion mobile and tablet app SmartGlass app and the Casual Games app, which spans Xbox and Microsoft's desktop and mobile operating systems. And next month the other global launch advertiser, Nissan, will run ads in the Bing and Xbox Music apps. Though it seems the in-app ads are initially only slated to run within Microsoft's own apps, the company said several publishers-such as The Associated Press, Bonnier Corporation, Photobucket, Slacker Radio and The Tribune Company-have agreed to run the units. In announcing the roster of initial advertisers, Microsoft also put out some stats regarding consumer perception of the ad units. The most encouraging stat found that the ads scored a 92 percent in ad recall, but the other numbers suggest brands may prefer consumers forget their ads. Only 39 percent of respondents said they're happy to see advertising within Windows 8, and only 33 percent agreed that advertising on Windows 8 improved their opinion of a brand."

"Saucony, the running shoe and apparel company, based outside of Boston is supporting its Run for Good Foundation with a free iPhone app. Runners to earn donations for each mile that they run, with the proceeds benefiting youth running programs. The now six year old foundation will total up runners' miles each month and double its $5,000 donation to that month's featured group, so long as the goal of 10,000 miles is met."

heineken running v-day app/campaign on FB that allows people to send funny personalized songs to potential dates where the person can say yes or no. then heineken's YT channel will run a live event where people around the world can serenade the object of their desire live on the site

nike creates a high res digital painting of your runs wearing Nike+ shoes. nike laser etched the runner's name, distance they rand, and their run path onto a custo m shoebox which contaned a pair of the "city pack" shoes from the city o their origin.

"Target's private marketplace operates similarly to others that retailers like Best Buy and Amazon have developed recently. For example, a user may visit Target.com and check out its high-def TVs. As that user navigates to other parts of Target's site, a brand like Sony or Samsung could run ads aimed at that user promoting their TVs-provided they are sold by Target. But the ads don't have to pertain so closely to a specific product category. Adweek encountered a Subaru ad running on Target's DVD and Blu-ray players page; a peek at the page's site code revealed that the ad was sourced through PubMatic."

An app called Zombies, Run!, is a narrated game where real-world runners must out run zombies and collect supplies to keep themselves and their fellow humans alive -- and the only way to do that, is to hit the pavement.

As an example, the company says Nissan could run a Promoted Tweet campaign on Twitter, then have the same ads, with the same creative elements and targeting, run in Flipboard. "Best of all, because Flipboard already integrates Tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience," the post says.

Italy's Milk, Please! has already enabled homeowners to crowdsource last minute groceries when they find they've run out. Now Rosie is a platform for food shopping that learns users' purchase routines to deliver items when they need them.

something to keep an eye on for Dasani, just recently adopted Freemium model, posed to hit 5M users in Feb

"William Gelner, executive creative director at 180LA, the agency behind the campaign, told Adweek, "For many, social media has become a way to brag or show off.  From posting images of expensive  meals or wine they've had to exotic vacations they're on, this is an epidemic, and it's running rampant.  This is weird, considering the economic climate we're in.  Mitsubishi, a car with great design but at a more down-to-earth price, felt compelled to make a statement in-line with their brand ethos." When you head over to MitsubishiUnpretentious.com you'll be redirected to the Mitsubishi Facebook page, where a photo from your most pretentious friend will get mowed down by the Outlander Sport.  You can then watch as Mitsubishi analyzes more of your most pretentious friends and mows them down too."

General Mills is the first CPG brand to run a daily deals campaign.

"Steve Yankovich, eBay's VP of mobile, said the average transaction on eBay's mobile apps runs between $30 and $45, in contrast to companies that sell 99-cent mobile games or virtual goods. On the high end, he notes that more than 9,000 cars are sold every week through the app, some of which are priced above $100,000."

"With the analytics platform, Wayfair.com was able to determine a 21 percent growth in the amount of pins related to the company over the course of the three-week campaign, said Trisha Mack Antonsen, senior manager of social media at Wayfair.com. Additionally, there was also a 27 percent increase in web referral traffic from Pinterest during the contest period, as compared to the three weeks prior. Overall Wayfair.com found a 255 percent increase in the number of participants in the campaign compared to previous campaigns, which the company had run via email newsletter. However, she explained, earlier the company had no way to actually determine how many people took part."

"Ingress, the Alternate/Augmented Reality (AR) game from Google's Niantic Labs, is a major evolution of mobile gaming. Apparently, it's also a good way to get arrested. According to a post on Reddit (I know, I know - but stay with me on this), an Ingress player in Ohio was detained by police for his in-game actions. Specifically, he was "hacking a portal" near a police station. His phone had technical difficulties, which led him to linger by the portal/police station for a bit, catching the eye of local law enforcement and leading to the detention. After the original post, other Ingress players responded with similar stories. One aroused suspicions by wandering around an empty parking lot at night. Another, trying to hack a portal next to an air traffic control station, had to run from the local sheriff. A third was called in for questioning after hacking a portal outside of a "high-traffic drug area.""

"The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."

"BMW last year invested in the mobile app MyCityWay, and soon it will find if that was money well spent as its eco-friendly Born Electric road show rolls into New York. The luxury automaker next week will run locally targeted display and video ads on the city- guide app, which developers said has 1.2 million users in Gotham."