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The vending machine, which employs video streaming technology, will allow those aiming to enjoy a Coke, to view buyers on other machines around the world. The two thirsty friends must work together to draw a heart and earn a Coke.

"Coke's involvement in Spotify is notable, as the soda marketer has tested the platform's various ad units repeatedly, while also helping to launch the digital firm's presence in Germany and Australia. Spotify has appeared on 100 million Coke bottles in Australia during the last five months, while receiving a similar on-package treatment recently in Germany. The music upstart is now in 17 countries and goes head-to-head in the U.S. with the formidable Pandora. For its past, Coke seems to be in a music-based turf war of larger scale, battling rival Pepsi for high school and college-aged consumers. Both brands have sponsored various concert series, with Pepsi spending significant resources in the last three years at South by Southwest."

In Hong Kong, Coke commercials interact with a mobile app and users collect digital bottle caps to win prizes.

coke and scvngr team up for a campaign. players earn points by checking into gamestop locations. they can earn points by playing games against others, finding secret logos, or recreating box art of gamestop products for prizes.

Connect your phone to the Happiness Refill Coke Machine to access free WIFI and Coke.FM. Integrating mobile, POS and brand experience.

Vending machine makers of late have sought to add social media capabilities, but they haven't messed with the design much. So give Diet Coke points for trying. The brand has unveiled what it's calling the "world's thinnest vending machine."

"By early 2013, the buzz surrounding wearable technology caught the attention of The Coca-Cola Company's Strategic Marketing Ventures team, which invests in high-potential startups aligned with Coke's core business, including digital music streaming service Spotify, social fitness community Endomondo and music licensing firm Music Dealers. Fitness bands and other activity monitors motivate people to be more active -- a key priority for Coke -- by letting users set personal goals and track everything from steps taken, to calories burned, to sleep."

The peeps at Coke are, like, totally stoked dude. They are the second to use promoted tweets after disney 86 mill impressions in 24 hrs engagement rate of 6% (normally 0.2%) used in daily 6.25, yo

Coke planning to expand its Spotify integrations with custom playlists and perhaps Coke-affiliated artists. Also stats on CTR for run-of-sites for Euro brands that have already worked with spotify.

"If your products are blamed by health professionals for causing obesity and diabetes, you can probably do one of three things (aside from not selling them): 1) ignore the critics, 2) deny the evidence, or 3) work with the grain of modern opinion."

Simon Berry is piggybacking on Coca-Cola's distribution system to bring life-saving medicine to the places that need it most. You can buy a Coke pretty much anywhere on Earth. Thanks to a vast network of local suppliers, Coca-Cola has almost completely solved distribution, getting its product into every nook and cranny where commerce reaches.

Interesting to see Coke doing yet another campaign allowing fans to vote, considering the flop of the Superbowl spot. And touches on the growing concern of allowing users to dictate content. It's one thing to use data, it's another to directly ask what people want and then give it to them.

Real-time content

Brands are ten a penny on Facebook and Twitter, but with Instagram and Tumblr continuing to welcome more users, brands are broadening their social horizons. Coke, Levi's, Tiffany & Co and Aldo are all amongst brands that have new projects underway.

Coke bears react in real time to the Super Bowl. One is a fan of one team and the other the other.

BOXEL is a summer pavillion that was created out of beer boxes by a bunch of german students that were probably totally wasted whilst building it. Looks really cool though. Something to think about for coke?

This shows a campaign against obseity, probably good to do a scanning hit on and send to the Coke team?