Top retailers saw big holiday traffic gains thanks to Facebook marketing (research) | V... - 0 views
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Simeon Spearman on 23 Jan 12Mega-retailer Walmart, which launched a Shopycat Facebook application prior to the holidays, saw 275 million display ad impressions as a result of a paid media campaign on Facebook, but experienced an additional 117 million social media impressions thanks to the organic sharing activities of its Facebook fans and their friends, co-presenter and comScore CMO Linda Abraham shared.