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Argues that sites like Pinterest are reducing waste consumption because you get the same rush adding something to your page as you would from actually buying it

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

Halfsies is "a social initiative offering restaurant-goers a choice that provides a healthier meal portion, reduces food waste, and supports the fight against hunger,"

use iPads to renew your license -- reduce the wait times at DMV

But in the last several months, AT&T has been reducing the number and length of calls to its call centers by relying on so-called smart videos from New York City-based SundaySky. The videos are personalized tutorials that are built on the fly using pre-scripted clips mixed with the subscriber's own data. The system works off a video template that incorporates visual elements, narration and integrated information from a user's account. Users end up seeing a video bill that addresses them, acknowledges their recent account activity and leads them through their biggest billing questions.

taking captchas and creating simple mini-games to reduce bounce rates

Interesting. It probably would reduce churn.

Only 1 in 3 shoppers visit brand websites nowadays, compared to 3 in 4 visiting retailer websites.*63% of shoppers visit a retailer's or brand's website to make a purchase compared with just 6% through social media.*The main reason for shoppers wanting to reach out to and connect with a company through social media is to find out something new (32%). They were equally as likely to want brand/retailers to connect with them (23%) as they were to want brand/retailers to sell to them (24%). Interestingly 12% also wanted the brands/retailers to help them have more fun.*Just over a third (38%) of 16-24 year olds admitted to already following brands/retailers on social media. This figure reduces as the age groups climb in number to: 29% of 25-34 year olds, 18% of 35-44 year olds, 8% of 45-54 year olds and respondents aged 55+ years said they weren't following any. 56% of the 55+ age group added that they just didn't see the point in doing it.

Behavioral apps to reduce cravings for cigs.

A new system for managing augmented reality interfaces that mimics app switching and reduces distractions.

Gut bateria and cognitive capacity, another argument for either engineered (3D printed) food or nanobots that live in us.