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list of top promoted tweets and the engagement rates. Twitter reports that the average promoted tweet sees between a 3% and 5% engagement rate, and up to 7% to 10% when combined with a promoted trend.

The company revealed today that 10 percent of its entire user base will see promoted stations. This is actually the first time that Pandora has incorporated an ad product inside the station list. While the company has seen a gradual rise in listening hours it has been working hard to improve its ad products in order to increase revenue. This is certainly a major step in that direction. At first the company has created promoted stations for 10 national advertisers which include Kleenex, Taco Ball, StubHub, Toyota and more. The advertisers will create the music personality of their stations and will also decide how many ads per hour do the users have to listen to.

Twitter adding geotargeting to Promoted Accounts and Promoted Tweets, but not Promoted Trends

As an example, the company says Nissan could run a Promoted Tweet campaign on Twitter, then have the same ads, with the same creative elements and targeting, run in Flipboard. "Best of all, because Flipboard already integrates Tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience," the post says.

Univlever's Magnum Ice Cream - promoted trend ad #RoyalWedding, many impressions, clicks, RTs CMT - promoted tweets and account announcing new performers, voting - 4,000 new followers - meh ZUJI Australia - travel site - broad selection of promoted tweets - results pending RadioShack - promoting cycling team - promoted trend/tweets - 1,200 new followers

jason derulo creates vine campaign to promote new album

Buick ran a "Pinboard to Dashboard" promotion that encouraged Pinterest users to create interior design inspirations for the 2013 Encore luxury car. The automotive company invited ten of the most influential fashion, design and food bloggers to participate in the promo and create their inspiration board. The promotion is part of the company's efforts to reach out to a younger target market and show that the brand can use social media and have fun with it.

Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet.

"With Promoted Tweets, we've seen engagement rates from 1 to 3 percent on average. On mobile, the engagement rates are even higher," said Twitter spokeswoman Carolyn Penner. Mobile Newsfeed ads on Facebook garnered a 1.14 percent CTR on average, according to TBG Digital. Twitter declined to provide the engagement rates it's generating on mobile, but it has a much narrower gap between CTRs on desktop and mobile than Facebook. Facebook's mobile ads outperform desktop ads in CTRs and CPMs by about 14 times, according to TBG Digital.

foursquare has "promoted updates".  Business owners are now able to send local updates i.e. specials for the day, or a picture promoting a new outdoor seating area to their "best customers" when they're nearby.

Nike's Jordan brand will try to own those real-time conversations through a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Nike is not an official sponsor of the 2012 Summer Olympics, July 27 through August 12, but it is seeking to capitalize on the Games indirectly. When the Team USA men's basketball team is playing, the Jordan brand will include spontaneous real-time comments about the game in its promoted tweets. These Twitter ads will also contain pre-planned brand content and links.

"It's Even Pin-Worthy On fan sites for the books the Audis are mentioned, and Pinterest pages dedicated to "50 Shades" have pinned images of the cars. The Edgewater Hotel in Seattle, one of the cities where much of the books take place, even created a promotion to bait consumers inspired by the books that includes waterfront accommodations, champagne and a demo drive of an Audi through a partnership with a local car dealership. While that sort of attention's been great for the brand, the real potential lies in the possibility of Audi being written into the forthcoming film version of "50 Shades of Grey." A couple years ago, Volvo milked its tie-in with the tween vampire saga "Twilight", creating a viral-video campaign by EuroRSCG and promotional giveaways."

"In LinkedIn's first time promoting a film, users will be entered to win a career experience in New York featuring meetings with a top recruiter, an executive and a renowned career coach."

very interesting- file sharing has weakened copyright, but has promoted progress of art (which is the point of copyright law)

Implications are two-fold: Advertising on Twitter will be more expensive; but if Twitter starts trying to maximize profit, they could run more than 1 promoted trend per day based on region, etc.

Barbara Windsor appears as the "Queen of Bingo" to promote special lottery tickets that benefit a charity.

For their client Cellcom, McCann Erikson Israel invented a new advertising space to promote the brand's teen-focused First Love website. Cute little love messages - followed by a promotional message for the site - were displayed in the address bar next to the site's URL.

To promote the popular show's second season, a new street-level display at 6th Avenue and 21st Street in Chelsea lets you peep into a crime scene and use a touch screen to crack the case. Don't have time to dawdle? Scan a QR code with your smartphone on the way by, and you can sort through the evidence later.

Instagram promotion for the Ford Fiesta