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Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not

50% through a special FB tab today

cool use of QR codes as exclusive entry

watch capable of RFID payments.  it has a mastercard paypass technology can can pay for purchases that take paypass is accepted.

digital receipts

The new features, styled Search plus Your World, were announced on a blog post today and come in three prongs. The first is the inclusion of "personal results" in the return to search queries. These results are based on what a user has shared through pictures on Picasa and on Google+ posts.  The second item in Google's new bag of tricks is a new type of search results that can flush out friends who have common names.  The final new feature is called People and Places and aspires to offer a sense of community by returning a list of new connections in response to generic queries like "music" or "baseball." 

Halfsies is "a social initiative offering restaurant-goers a choice that provides a healthier meal portion, reduces food waste, and supports the fight against hunger,"

update on shopkick. To date 1 billion in-app deals and offers have been viewed via the app.The app has seen 10 million product scans, up from 7 million in August 2011 and 3 million in February 2011.

Examination of FB's lack of ability to really prove the value of their advertising offerings.

Hoping to tap into India's rapidly growing e-commerce market, Amazon (NSDQ: AMZN) is launching Junglee.com in the country today. Junglee.com is not another "international Amazon" like Amazon.fr or Amazon.de. Rather, it is a marketplace that aims to connect buyers with online and offline retailers. The site offers 12 million products from 14,000 brands

Interesting perspective on agency identity now that digital is a standard practice.

another take on the tesco virtual storefronts Through a partnership between P&G and Mall.cz, Prague's four busiest subway stations now include virtual grocery stores that offer shopping by phone for delivery at home.

Customers can browse the different trainers and exercise offerings on Wello's site, picking the ones that fit their schedule and budget. Sessions are 25, 40, or 55 minutes long, and the average price is $40. Wello takes a percentage of the price the customer pays, and customers are provided with a link to the video session to access the class.

A recent study from marketing firm Performics shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study states that 27 percent will do so on the brand's page, 26 percent from the newsfeed, and 20 percent from a social ad. The study also touched on some valuable information about branded content engagement. Consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos.

During February 2012 (the four-week study period*) each of the Fortune Global 100 companies was mentioned an average of 55,970 times on Twitter. Online forums and blogs also offered social engagement opportunities for the leading global brands, but at far lower levels, generating an average of 19,739 and 19,610 mentions during the month, respectively: 

best in class mobile sites:  sephora and crate and barrel 

zales has offering a "print-to-pin" where people can scan a image on an ad and it links back to their pinterest page.  people can also pin images featured in the ad.