App for a bookstore in Oregon leads users directly to the books they are looking for with an internal map. Tesco in the UK is now testing a similar concept.
Tiffany has a microsite dedicated to "What Makes True Love". It includes a google map where people tag locations where they have had romantic experiences.
The Aisle411 App shares store-level maps and product positions with customers via their smartphones. Now, customers can find out where the items they want are—and get rewarded for it with coupons and tailored offers