I don't know what hip social marketing neologism to classify this under. WePay simplifies group payments by providing a platform for splitting bills, collecting dues, fees, etc.
The tool lets kids shop online but gives parents final say on approving the purchase by setting conditions or alerts on the child's profile. Virtual Piggy said its technology lets youngsters "play, transact and socialize in a secure online environment guided by parental permission, oversight and control."
The store is the company's first venture into mobile commerce. American Apparel says it chose to start with Japan because many Japanese consumers-especially teenagers, American Apparel's target market-are comfortable shopping from their phones.
PayPal, which is owned by eBay, has acquired Fig Card, which provides merchants with the means to accept mobile payments using a simple USB device. Customers using the system need only to download an application, which works with the existing Wi-Fi hardware on their smartphones. The acquisition is part of PayPal's strategy to lead in the mobile payment arena.