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Rhiannon Apple

Retailers Encourage Shoppers to Buy Online and Pick Up In-Store - NYTimes.com - 0 views

  • More than half of the sales from Walmart.com are now picked up at Walmart stores, Mr. Anderson said.
  • Walmart says the majority of in-store purchases are made with cash or debit cards, and that about 15 percent are made with credit cards.
  • Walmart noticed that a different set of customers also found the service appealing. About 40 percent of the customers who paid with cash when ordering online ended up using noncash options, like a credit card or check, when they arrived at the store. They simply had not wanted to provide that financial information online.
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  • The service already accounts for 2 percent of Walmart.com’s sales.
  • Sears, which has long offered store pickup for items bought on the Web, added a drive-through service a few months ago that allows customers to return or exchange purchases without leaving their cars.
  • He said that the online orders for in-store pickup also tended to be much larger than typical in-store purchases, and that customers who picked up orders in the store visited about 50 percent more often than customers who shopped only in the stores.
  • That follows the company’s decision three years ago to combine its online and offline inventories, so that if nordstrom.com was sold out of a size 8 Nicole Miller shift but a store in Los Angeles had the item in stock, the store would ship the item to the e-commerce customer.
  • further toward the “showroom” model — carrying lots of products for shoppers to see and test, but asking customers to buy the merchandise via the stores’ Web sites or apps.
  • “You will definitely start to see online-only players open stores,” she said.
Ivy Chang

Walgreens, LoyalBlocks unveil loyalty innovations | RetailCustomerExperience.com - 0 views

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    The Walgreens mobile app lets customers scan their mobile devices at the register to earn points and redeem awards without the need to carry a physical card. The app allows us to integrate Balance Rewards with other great mobile features, including in-store aisle maps so you can find the school supply or Band-Aid you need, and photo print services so you can send your pictures direct from a mobile device to our store for copies. LoyalBlocks, customers sign up through the app with their favorite stores that participate with the program. When they visit the store, the app communicates with the merchant's tablet, which automatically checks the customer in and sends them token rewards and deals.
Emily Knab

Sonic Solutions cuts online movie deal with Sears, Kmart stores | VentureBeat - 0 views

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    Sonic Solutions said today that its movie services will be available on consumer electronics gear sold at Sears and Kmart stores. Novato, Calif.-based Sonic provides the RoxioNow platform, which can deliver digital movies over Internet connections to home devices such as PCs, TVs, Blu-ray players and mobile phones. In a multi-year deal with Sears Holdings, owner of 3,000 Sears and Kmart stores, Sonic will offer movies and TV shows for rent or purchase. The new services are expected to launch later this year and will be broadly promoted at retail stores. used in daily 6.22
Simeon Spearman

JiWire Uses the What of Location, not the Where, to Better Target Ads - All Points Blog - 0 views

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    "Now, if you dig down, the targeting is not about the location of the beauty parlor, drug store or airport, but that in fact you visited a beauty parlor, drug store or airport. The nature of what types of place you visit, not where they are, is the basis for targeting. If you frequent one or more parks, grocery stores, the zoo and maternity stores, you just might be a Mom, the logic goes. And, the logic seems to work."
Emily Knab

G-Star Unveils the Q-Store - Retail Store and Industry News - WWD.com - 0 views

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    q-stores where the majority of product is from the main brand, g-star, but there are other brands in the store whose products compliments g-stars
Greg Steen

Amazon in-store pickup - weird - 0 views

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    Amazon is taking a direct shot at the U.S. Post Office by launching their in-real-life locker box service as a delivery portal for the crap people buy on Amazon.com. They launched in Seattle in 7-Eleven stores, and have recently been spotted in Rite Aide and Gristedes in New York. This isn't an entirely new idea, as Best Buy and Walmart already allow in-store pick-ups of online purchases, but it finally solves the problem of where we can get out Twilight Saga books delivered without having to explain it to our roommates.
Simeon Spearman

If Gadgets Could Only See Our Faces - 0 views

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    "Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."
Ivy Chang

Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet... - 2 views

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    Shopkick moved in to trial iBeacon with their service shopBeacon -- installing iBeacon functionality in 100 American Eagle stores nationwide. The move follows a Shopkick trial in 2 Macy's stores
Ivy Chang

Retailers Tracking Consumers in Store Via Wi-Fi and Video Cameras - SocialTimes - 1 views

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    Tracking customers with video cameras to monitor how they move through the stores in what some see as an effort to even the playing field what online retailers who can track consumers using analytics, according to a New York Times report. Stores using the technology include Family Dollar, Benetton and Warby Parker. They use the information to decide on matters like changing store layouts and offering customized coupons, according to the Times report.
Rhiannon Apple

Redbook Launches Local Search-Enabled Shopping App 08/10/2010 - 0 views

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    Partnership with Redbook and Nearby Now   Working with 65,000 retailers nationwide, NearbyNow has its own concierge team that calls stores to verify if an item is in stock, and then emails the customer within 10 minutes to confirm availability. Customers can then reserve the desired product. Users will only see a "Find It" Button if an item is carried by a local store. Otherwise, they will be directed to online stores that sell the product.
Ivy Chang

In-Store Gets the Cold Shoulder, as More Women Favor Web Buying - eMarketer - 1 views

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    Women's network SheSpeaks and female-oriented marketing firm Lippe Taylor surveyed over 2,000 US female internet users in March 2013 and found that only 6% reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often. The rest-89% in total-did their browsing mostly on the web, either via desktop (71%) or on mobile devices (18%).
Emily Knab

Swashbuckling Pop-Up Shops - A Bathing Ape Pirate Store Makes its Way to Europe - 0 views

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    a bathing ape pop up pirate store in london, releasing a pirate themed shirt each day for the nine days it will be open
John Rich

iBeacon Case Studies: The Beginners Guide To Beacons - Lighthouse - 0 views

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    "McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt
Simeon Spearman

MediaPost Publications Social, Net Heavily Influence Moms' Food Choices 12/10/2012 - 0 views

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    "A new report confirms the significant and growing influence of the Internet and social media in the shopping decisions of U.S. moms. In preparing to go shopping, mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report.  Further, moms are nearly twice as likely as food shoppers overall to have used social media to plan their most recent grocery shopping trip (20% versus 11%). And in addition to consulting blogs prior to shopping, they are increasingly using mobile apps to ensure that they're getting the best deals while shopping. "
Simeon Spearman

Home Depot puts location in the forefront to drive in-store traffic, mobile sales - Mob... - 1 views

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    "The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."
Simeon Spearman

In Singapore, online stores find life offline | JWT Intelligence - 0 views

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    Trendy Millennials in Singapore have long shopped for inexpensive clothing and accessories on local fashion blogs, the most popular of which achieve cult status among their largely female audience. Several of these have built a physical presence, including Modparade, which opened in the youthful Haji Lane shopping area, and MDSCollections, which has three mall stores and a fourth on its way. As The Business of Fashion recently noted, "It seems clear that pure-play e-tailers will increasingly need to embrace multi-channel strategies."
Ivy Chang

Guess taps mobile, social campaign to drive consumers in-store - Mobile Commerce Daily ... - 0 views

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    men and women check-in at store locations via foursquare to receive a special offer
Ivy Chang

In China, virtual reality stores turn open spaces into a supermarket | Springwise - 1 views

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    In certain locations, such as public squares, smartphone owners will be able to use an augmented reality app to project a virtual store - branded as Unlimited Yihaodian - over the top of their surroundings. Using the phone's accelerometer, customers will be able to move around digital rooms, displaying products available on Yihaodian's site, reports suggest. Account holders can then order items for delivery as they would if they were using the browser version.
Simeon Spearman

Google Has Figured Out How To Track You Even When You're Offline - Business Insider - 0 views

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    "But advertisers have loads of their own offline data from existing customers that they have not been able to use to target search ads. Conversions API allows those advertisers to upload phone numbers and in-store purchase data and use that information to target search ads through DoubleClick, Google's search ad system. Google's announcement was thin on details. It says advertisers can now "upload new conversions to account for in-store transactions, call-tracking, or other offline activities, or edit existing conversions to account for discounts, returns, credit, or fraud.""
Rebecca May

Tiffany's Holiday Ad Campaign On Pandora Aims To Boost In-Store Traffic @PSFK - 0 views

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    Pulls you to mobile site, but you can't make purchases there and must go in-store.
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