Report: Search Ad Spending Jumped By 23 Percent During The Quarter | paidContent - 0 views
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The search advertising market is still going strong. The latest report from Efficient Frontier shows that total spending on search-ads jumped 23 percent year-over-year during the most recent quarter, which the search engine marketing firm said was a sign of “larger budget appetite and competition among advertisers as well as increased consumer demand.” All sectors Efficient Frontier tracks showed double-digit gains in spending.