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 On May 13, Cannes will release a creative brief for a charitable organization and contestants will have two days to shoot, create and edit a video. Then, contestants will have to do whatever they can to make the video "go viral." The winner will get a free trip to Cannes from June 19-25 and will have their video entered into competition for a Cannes Young Lion.

cannes showcase

This Diesel campaign won the Cannes Lions International Advertising Festival

winning case study videos from cannes.

AT&T doing long form web series, "Daybreak." It's supposed to expose some of AT&T's sexiest tech and engage fans with apps and embedded links to other AT&T offerings.

Robots. Mind control. Mobile games. Social films. Been there, done that. That is, if you're B-Reel. Last year, Ad Age's sibling publication, Creativity, named the Stockholm-headquartered outfit its Digital Production Company of the Year. It was an easy call, based on groundbreaking projects including the Cannes Cyber Grand Prix-winning "Wilderness Downtown" for Arcade Fire (directed and conceived by Radical Media's Chris Milk and Google's Aaron Koblin) and the much-buzzed-about LiveDrive for Mitsubishi, from 180, Los Angeles. Yet B-Reel's output during the past 12 months has proved even more impressive. A small sampling of the work includes a "Minority Report"-style retail interface for telecom provider 3Sweden; a Rube Goldberg-inspired browser puzzle for Honda and Wieden & Kennedy, London; a social-media-created film for Intel/Toshiba via Pereira & O'Dell; and yes, some really great commercials.

Getty Images partnered with East London media artists The Light Surgeons to create an interactive experience at Cannes Lions 2013 which explores their vast video archive of 1.8M clips through meta-tagging and connections to reveal the conceptual relationships between image and word. Getty Images' international creative experts shared their insights around the future of video at the event.

Already referenced Grand Prix winners from Canne advertising awards, but here is a more comprehensive break down. I love this VW execution.

For the YouTube/Cannes Young Lions contest someone mocked up a crying baby in a box and recorded the reactions of passers by.