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"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."

really cool campaign to promote the Renault Netherlands FB page -- storytelling method -- encourage FB fans to engage with the campaign for a chance to win a car

"1"

E.A Marciano, a Brooklyn-based writer, has turned to these channels to tell the story of four Brooklynites in The Hyp Replacement, an experimental literary project told through Twitter, Tumblr, Blogspot and YouTube.

Packaging as storytelling device

Digital storytelling

"Thirty years after it introduced a new type of colorful, graphical storytelling to the newspaper world, USA Today will unveil a redesigned print publication on Friday that pushes further in that direction, and a complete overhaul of its website that it hopes will produce a more fluid, app-like experience that some would say resembles the Flipboard mobile app. The changes to its website, which will launch in beta on Saturday, feel the most drastic. USA Today sites registered 38.7 million visitors in August, up 48% from 26.1 million a year ago. And USA Today Sports Media Group, a subset of that overall number, grew 133% from 11.6 million to 27 million over that same period thanks in large part to the January acquisition of the Big Lead Sports network of blogs."

Really cool social storytelling tool. You map life experiences to their respective times and places, and other users can either follow your whole story or search for stories linked to a specific time or place.

daily 11.22

Breakdown of various ARGs and such, discussion of blurring reality and fiction. Net point: people want stories that allow them to play along, but that is not the same thing as convincing them that the story is true. Ideally, they at least suspect it is not. "Instead of demanding that people believe their lie, they dreamt up a world people were desperate to be a part of." (of Cloverfield marketing)

Twitter as a storytelling platform for Spongebob and then how that can be altered/explored differently on G+.

Love this "words & pictures" storytelling

user-generated content via wearables