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Robots. Mind control. Mobile games. Social films. Been there, done that. That is, if you're B-Reel. Last year, Ad Age's sibling publication, Creativity, named the Stockholm-headquartered outfit its Digital Production Company of the Year. It was an easy call, based on groundbreaking projects including the Cannes Cyber Grand Prix-winning "Wilderness Downtown" for Arcade Fire (directed and conceived by Radical Media's Chris Milk and Google's Aaron Koblin) and the much-buzzed-about LiveDrive for Mitsubishi, from 180, Los Angeles. Yet B-Reel's output during the past 12 months has proved even more impressive. A small sampling of the work includes a "Minority Report"-style retail interface for telecom provider 3Sweden; a Rube Goldberg-inspired browser puzzle for Honda and Wieden & Kennedy, London; a social-media-created film for Intel/Toshiba via Pereira & O'Dell; and yes, some really great commercials.

comparison

I was surprised by this when the story broke last Friday. I had thought of the entire Fuel Band ecosystem as a success (without any actual data to support this thought though;-) I wonder what the "real" story is.

Promo for Coke's new energy drink. Apparently the skaters are really on fire.

daily 7.26

daily tomorrow?

daily 9.28

Smart cause marketing execution.

Video portraying ooh gimmick gone wrong