Group items tagged

really cool campaign to promote the Renault Netherlands FB page -- storytelling method -- encourage FB fans to engage with the campaign for a chance to win a car

foot locker, sportscenter, and other sites are engaging fans for the homerun derby.

could be a cool thing for new employees at Moxie

"According to research firm Gartner, by 2017 the CMO will spend more money on information technology than the CIO. It's a startling statement, but based on the rapid rise in data and analytics, is a means to better target and engage consumers."

Mitchell says three main things have emerged over the past few years. First, while simply soliciting Likes for chances at a sweepstakes win was once enough to grab users' attention, that no longer flies. "Now they want an experience that's rich unto itself," he says. "They don't want to interact with this app because of a .001% of chance of winning something, but because it's fun and something they want to share." But that doesn't mean adding unnecessary layers of complication; the second thing the Movement team has found is that simple apps perform the best with fans. Especially on Facebook, where a friend's photo album or potential paramour's profile are just a click away, too much clutter without a simple call to action can kill engagement. The third key: plan for mobile, even if it means just a page letting smartphone users know the app isn't mobile compatible.

personalized QR code stickers you can customize, place anywhere, and engage in discussions

Coliloquy, a Palo Alto-based publisher focusing on interactive fiction for adults, launches its first four serial titles today on Kindle. The books are active content apps, rather than static e-book files-allowing for multiple story lines, personalized content, in-book reader/author engagement and the delivery of prompts and extras.

Social media response done right

House of Style web series on MTV blog starting Oct 9 -- planning to experiement with diff types of media like Instagram and Pinterest to engage viewers interesting to see how this will pan out

While Shazam for TV has continued to grow, Shazam's music footprint still has a big affect on social TV. It's no surprise that many times users take out Shazam to uncover a song they're listening to on TV. Even for a recent WWE  episode there were over 1,000 tags, without any call-to-actions on TV. The most popular songs were:  "Voices," "Break the Walls Down," "Radio" and "I Came to Play," which are the entrance anthems for:  Randy Orton, Chris Jericho, Zach Ryder and The Miz, respectively. Additionally Shazam has shared with Lost Remote some of the most Shazamed songs during TV from June. British dubstep band, Nero, gained 100K tags since 7 June 2012 when the record was first used in the new ad campaign for HP dm 4 Laptop. Keeping with British acts Alex Clare's 'Too Close' gained 312K tags this month thanks to the record's inclusion in Internet Explorer ads. Some of these tags have been driven by radio, but generally we've seen that big spikes in traffic for 'Too Close' coincide with TV play. So far 'Too Close' has been tagged over 2 million times worldwide! Lumineers 'Ho Hey' scored 91K tags this month thanks to the inclusion of 'Ho Hey' in the new Bing commercial. Dire Straits 'Walk Of Life' gained 31K tags thanks to its use in a Burger King ad. TV shows also drove huge engagement this month. Suits (Caught A Ghost 'Time Go' was used and scored 12K tags) and Pretty Little Liars (The Strange Familiar 'Unwanted' 4K tags) both scored highly. The Middle East 'Blood' saw a huge rise in tags when HBO broadcast the film Crazy Stupid Love which uses the track. 'Blood' scored 29K tracks in June.

The video, entitled 'What's a VIDEO worth?' is designed to show just how big online video has become, how big it is expected to grow and why brands would be remiss not to hop on the online video bandwagon.  Just a few of the statistics that companies and brands will find hard to ignore in the video are as follows: 68% of viewers share video links (and sharing means more promotion for your brand!) More than 50% of the videos on YouTube have been rated or include comments from the community (which means a brand new way to engage with your customers!) Having a video on the landing page of your website makes it 53% more likely to show up on the first page of a Google search (and who doesn't like higher ranking in search results?) The average user's visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds (ding! ding! ding!) Customers that watch videos of products or services are 85% more likely to make a purchase (ka-ching!)

We were aware of POLITICAL ANIMALS via the pre-premiere buzz, including mention of it in Maureen Dowd's "State of Cool" piece, and discussed with USA the idea to create a list of America's biggest "political animals" of all time.  With Huffington Post's highly engaged community for opinion and conversation, and USA's tremendous reach, we felt this partnership would provide a great opportunity to start a dialogue about power and leadership. As we prepare to decide on the next chapter in America's future, there's a lot to be learned from those who defined our political past, so we felt that it was a unique platform from which to reflect on what it means to be a "political animal" at a time when leadership is on the minds of all Americans.

During February 2012 (the four-week study period*) each of the Fortune Global 100 companies was mentioned an average of 55,970 times on Twitter. Online forums and blogs also offered social engagement opportunities for the leading global brands, but at far lower levels, generating an average of 19,739 and 19,610 mentions during the month, respectively: 

What Matters to the Junkweb? There are probably 3 key ways one might engage the Junkweb for your own betterment: Make interesting graphics worth sharing. Make it easy to share them. Evoke an emotion. That last one is tricky. But when you do it right, it works quite well. People share emotions in the Junkweb. Oh, and I predict that the tech will adapt to better support this kind of web. It's mobile. It's fast. It's something that will fairly quickly stand a chance of replacing the Smartweb.

The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.