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Double Rainbow Guy explains why the video went viral. I still don't know if "knowing it would go viral" is the same as "scripted." But I'm not here to argue semantics.

Pretzel Crisps launched a $1 off coupon and saw fans grow from 5,000 to 12,000 as a result. Then Pretzel Crisps switched the $1 off coupon to a "buy one, get one free" coupon. And as an experiment, Pretzel Crisps didn't tell anyone about the promotion. Within 36 hours, Pretzel Crisps had doubled their fan-base on Facebook to over 45,000

content sharing site where handpicked fashion ambassadors upload images of their outfit -- like pinterest or pose.  If ambassador wants to sell a piece, users will have a chance to purchase the product

"In terms of m-commerce, the proportion of sales through mobile devices (including tablets) reached 10.7% -- exceeding 10% for the first time in 2012 -- up from 9.9% in September. That figure is also more than double the share of sales from mobile in the year-earlier period. Excluding tablets, about 4% of sales in October came through handsets."

From NM Incite: Social media discussion about Black Friday peaked in 2012, accounting for 2.6% of online buzz, up 15% from 2011. Cyber Monday buzz almost doubled relative to 2012, accounting for 1.4% of online buzz. The overwhelming majority of social media conversation about Black Friday and Cyber Monday was driven by consumers sharing deals and talking about deals. 10% of Black Friday conversation, specifically, was negative, driven largely by consumer complaints about crowds, violence and lackluster sales. The top shared link within Black Friday buzz was the Amazon Black Friday Deals page.

Between 2011 and 2012, the number of "mobile point-of-sale" terminals registered by businesses worldwide more than doubled, according to U.K. industry research firm Timetric. The newly released report doesn't see such a dramatic rate of uptake to continue year after year. But researchers do project that the percentage of checkout counters using mobile point-of-sale systems such as those offered by Square, ShopKeep, Intuit and PayPal will jump from fewer than one-fifth last year to nearly half by 2017.

Daily Makeover's proprietary facial recognition technology lets women upload a picture of themselves (or use a model's picture) and then try on makeup, fashion and hair styles virtually. Women can try on specific brands of makeup, clothes and more in all different shades and styles. The site powers more than 20 million makeovers monthly.

"Fast-growing Internet services like Netflix Inc. (NFLX), online movie purchases and DVD rentals from Redbox kiosks lifted U.S. home-video spending in the third quarter, countering the continued drop in DVD sales. Total sales rose 0.2 percent to $3.94 billion, the industry-backed Digital Entertainment Group said today in an e- mailed statement. Revenue from subscription streaming more than doubled while online purchases of movies and TV shows rose almost 38 percent, the group said."

Providing devices with the ability to perceive the world, breaking down the barriers between virtual and physical reality is what we call mixed reality," wrote Terry Myerson, Microsoft's EVP of Windows and Devices

More than 40,000 people used the app and the Fan Favourite tab was accessed 68,000 times. Activity around the app was also promoted using Facebook's Sponsored Stories ads.

Brisk credits their social media campaigns to doubling sales over the past 2 years

"Saucony, the running shoe and apparel company, based outside of Boston is supporting its Run for Good Foundation with a free iPhone app. Runners to earn donations for each mile that they run, with the proceeds benefiting youth running programs. The now six year old foundation will total up runners' miles each month and double its $5,000 donation to that month's featured group, so long as the goal of 10,000 miles is met."

"Unsurprisingly, Google is still at the top of the pile: it will account for 56% of all mobile ad sales. Perhaps more surprisingly, Twitter is doing better than Facebook in driving revenues where mobile ads are concerned: the world's biggest social network will make half as much as Twitter in mobile ads this year: $72.7 million versus $129.7 million, the analysts say. However that is bound to be reversed over time: eMarketer predicts that by 2014, Facebook will be making $629.4 million in mobile ads, compared to $444 million for Twitter, putting Facebook at a distant second to Google. Longer term, eMarketer predicts that U.S. mobile advertising will generate sales of $12 billion by 2016."