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Simeon Spearman

MediaPost Publications Tablets Dominate Mobile Purchases 01/30/2012 - 0 views

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    IBM said mobile as a proportion of all digital sales doubled in December to 11% from 5.5% a year ago. And mobile traffic nearly tripled to 14.6% of all sessions on a retailer's site from 5.6% during the year-earlier period.
Simeon Spearman

Dunkin' Donuts experiments with subliminal coffee advertising | DVICE - 0 views

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    It seems in the extremely competitive coffee marketplace of Seoul, Korea, Dunkin' Donuts wasn't the first place people thought of for their cup of joe. In a bid to correct what is surely an oversight, the Double D created "Flavor Radio" and placed it on city buses. The device looked just like a normal air freshener, but inside lurked the alluring aroma of coffee. At key points during the ride, the air freshener would spill out the fragrance, coupled with a jingle for Dunkin' Donuts. Perhaps not coincidentally, often times commuters would find themselves at a stop that had a Dunkin' Donuts nearby. Oh, you clever mad men! While Dunkin' Donuts claims there are no plans to roll this out here in the States, I'll bet we see someone else using a version of "Flavor Radio" in the future. After all, the company claims visitors to its stores near bus stops rose 16% during the campaign, and overall coffee sales jumped by 29%. It seems the future of advertising includes anything interactive that will get our attention. Not even buses are safe.
Simeon Spearman

AOL Banks on Ad Market Rationality to Drive Revenues | ClickZ - 0 views

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    But it's AOL's own properties the company aims to build up as a go-to premium buy for brand advertisers. Display revenue on AOL properties grew by 2 percent. The company is betting on premium ad formats such as its rich-media laden Project Devil units to entice brands to spend more. AOL reported that more than half of the advertisers who bought the ads in Q1 re-upped this past quarter. Armstrong admitted that last year the company's focus was not data-driven, and stressed the firm's renewed mission to ensure that data - meaning results-related numbers proving the value of buying AOL's ad products - is at the heart of its sales approach. People cannot leave the building without data, said Armstrong. Mobile and video ad revenue are key to future growth for AOL, said Armstrong, who said that last summer 75 percent of insertion orders included both platforms. Today, it's close to 100 percent, he said. The company reported that videos, video views, and video revenue rose at double-digit rates, though it did not break out revenues for video advertising.
Simeon Spearman

Facebook's "Premium" - A User's Nightmare? - 0 views

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    "We found that fans are twice as valuable as the general population based on purchase behavior. These aren't just customers, these are the best customers," said Hoefflinger. To take advantage of that, Facebook introduced its "Reach Generator", a new product that guarantees that 75% of your fans each month see your brand's content. According to Hoefflinger, Ben & Jerry's was able to double its total engagement and increase sales at a 3 to 1 ROI using Facebook's Reach Generator tool.
Simeon Spearman

The Oscars Set a New TV Check-in Record | Trending Topics: What's Hot Right Now in Soci... - 0 views

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    With 170,389 check-ins, the 84th annual Academy Awards telecast on ABC set a new GetGlue record and came close to doubling the total of CBS's powerhouse sitcom "The Big Bang Theory," our No. 2 finisher this week. The Oscars increased total viewers, meanwhile, to 39.3 million this year from 37.9 million -- not enough of a boost to beat this month's Grammys -- while coming in flat for 18-to-49-year-olds.
Rebecca May

Need More YouTube Views? Try Pinterest - 0 views

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    within five days of Feb. 1, when Lionsgate introduced video content to its Pinterest profile, Lionsgate BeFit's YouTube activity doubled, from 200,000 to 400,000 views
Simeon Spearman

Facebook: See? We told you social advertising works - Tech News and Analysis - 0 views

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    One thing the study also reinforces is just how much advertisers are betting on Facebook: according to comScore's analysis, more than 15 percent of all U.S. online display ads were "socially enabled," meaning they contained a message asking viewers to "like" or follow the brand or the campaign on Facebook. That's almost double the number of ads that contained those kinds of messages in November of last year, the report said. That kind of bet is what drove Salesforce to spend close to a billion dollars to buy Buddy Media, which specializes in managing Facebook pages and social campaigns.
John Rich

Wi-Fi gets another boost: Broadcom plans to double its speed this year | VentureBeat | ... - 1 views

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    5G here we come.
richardk88

How GoPro Created a Billion Dollar Empire - 1 views

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    In its decade of existence, the GoPro doubled in sales every year to become the number one best-selling camera in the world.
John Rich

The coming era of unlimited -- and free -- clean energy | VentureBeat | Green | by Vive... - 0 views

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    "solar energy is only six doublings, or less than 14 years, away from meeting 100 percent of today's energy needs"
John Rich

Average Mobile Data Usage Forecast to Double in Four Years, Wi-Fi Offload Accounts for ... - 0 views

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    If the majority of mobile data (59%) goes over WiFi how does that effect the mobile carrier?
Emily Knab

Obama Plan Would Double Available Wireless Spectrum | Voices | AllThingsD - 0 views

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    used in daily 6.28
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    The Washington Post ran an article on this topic as well, but they focus a bit more on the application of the spectrum to home appliances, dashboard computers, tablets and other wireless devices. Basically we're opening up spectrum so that more machines can talk to each other. I hope my toaster and coffee maker don't join my refrigerator in staging a kitchen coup d'etat.
Emily Knab

Old Spice Sales Double With YouTube Campaign | socialmediaBiz.com - 1 views

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    old spice sales have increased 107%, and we all know why
Simeon Spearman

Influential Marketing Blog: Manifesto For The Content Curator: The Next Big Social Medi... - 0 views

  • The real question is whether solutions like these will be enough. By some estimates in just a few years we will reach a point where all the information on the Internet will double every 72 hours. Double. I'm running out of metaphors to describe the magnitude of this content creation. The predictable result of this is that brands are beginning to focus on content creation when they start to look at social media. What are we going to create, or what are we going to get our customers/patients/fans/audience/victims to create? Is that really the best question we could be asking?What if you were to ask about the person that makes sense of it all? The one who sifts through all the content and picks out the best and most worthy. This person is missing from most corporate communications teams. It's not a commonly defined role on any ebusiness teams. In fact, there are few jobs like this at all. The closest comparative role may be contained within the rising Library 2.0 movement (one I wrote about some time ago), but this is not frequently linked to business communication or marketing. If this role did exist, what would it be called?
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    The more I read about the idea of content curators, the more I think it may currently be called "trendspotter." 
Simeon Spearman

Vivox Doubles Userbase To 45M In 2010 | EngageDigital - 0 views

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    Voice chat for gamers? Can Verizon tap into this at all?
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