According to the company, EverShare provides everything an online retailer needs to take full advantage of frictionless sharing on both Facebook and the ecommerce site . Features include:
The ability to initiate and manage the perpetual flow of user content from the ecommerce site to Facebook;
Privacy controls for the consumer;
A social merchandising page much like Pinterest and Fab.com/feed that displays trending products based on what shoppers are saying about them;
An activity stream that incentivizes more social sharing activities among shoppers.
The process is extremely simple. When a consumer "likes" a product on Speck's website, a Facebook stream campaign pops up on their Facebook wall and enables their Facebook friends to buy the product directly from the consumer's Facebook wall. The action also appears in friend's newsfeeds.
demand-side social commerce from JWT in Singapore. Company shows products in the dev pipeline, users vote on favorites, and the products with most votes are hurried into production
Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site's transformation from shopping comparison engine to ecommerce advertising platform, where scale is the goal.
help consumers find interesting products online while also playing a game. This “social discovery” app mixes gamification with unique products for consumers to easily find.
Unlike an Amazon or traditional online commerce site, Tip or Skip focuses on the imagery of what is beautiful and being liked online and allows users to follow what's trending and send them to the original place where it can be bought, "The difference between liking something and 'tipping' something is that tipping will actually let you track, organize and really thinking about if you want to share that product.
I'm in total j-trend mode today. This is an example of a social commerce execution in Japan. Essentially "Tweets Begging" involves people asking for deals on certain kinds of products and then a store rep will discount a product in that category, or the exact product requested.
Presentation on Future of Digital Marketing.
According to presentation, future of digital marketing is: social commerce, m-commerce, mobile, open APIs, Tech/Data mashups, community, the Cluetrain Manifesto, distributed & decentralized, and game-based