Group items tagged

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

an app to help you clean your Facebook of old content:  comments, photos, statuses, friends

Maybe we should get one of these!

A USB stick that cleans up your computer of viruses. 

I think this has been the joke of today/yesterday.

"solar energy is only six doublings, or less than 14 years, away from meeting 100 percent of today's energy needs"

robots that have GPS to clean up oil spills philanthropic... robotic... hypnotic  daily 8.26

This dude started a Kenny Powers Twitter account, without being asked, since HBO was focusing the show's social marketing on Facebook. He now has over 132,000 followers (more than HBO, KSwiss, and Mountain Dew combined).

daily 9.17

Public Ad Campaign, a group devoted to reclaiming outdoor surfaces from advertisers via civil disobedience, has created an augmented reality app that digitally scrubs the world's premier advertising neighborhood, Times Square, clean of marketing pitches.

"Coffee Business Strategies blog did a little sleuthing, and believes otherwise. The site claims that Stark works as vp of application architecture for Mobiquity Inc., whose clients possibly include Starbucks. At least, according to screen grabs collected by Coffee Business Strategies, Starbucks was featured in the "Clients" section of the Mobiquity website-but that page was scrubbed clean and now pulls an error."

Created by BBDO San Francisco for Barefoot Wine and Bubbly, this billboard is made up of 17,500 of pieces of trash picked up on the beach. promotes the upcoming film by director Jason Baffa called One Beach, a film about art innovators who support clean and sustainable beaches with their art.

"Reverse graffiti," a trick used to draw art or advertising into filthy city surfaces, is a trend we've been watching for a few years now. And while some like the idea of advertising that actually makes the world a bit cleaner, San Francisco regulators appear to be cracking down on what they see as unlawful marketing in a public right-of-way.

Scott Amron has created a label for apples and other fruit that turns into soap when wet.