Among those turning to smartphones or tablets to track the games, online browsers will trump application usage on both devices. Of those using a smartphone who will follow the Olympics, 77 percent will tune in using a browser while 63 percent will use an app for updates. Among tablet users, 80 percent will use a browser and only 58 percent will utilize apps.
"The big highlight is that Google will be building a version of Chrome especially for use inside virtual reality. The browser will be coming later this year. Oculus launched a browser for the Gear VR in its most recent big software update, though Daydream's option seems to take advantage of some of the strengths of Chrome, like bookmarks and history.
The company has already brought WebVR to mobile and desktop Chrome. They showed off WebVR Experiments last month to bring bite-size experiences to VR on Daydream and Cardboard.
Google gave some light details on bringing Chrome to augmented reality situations, as well, so that users can bring their outside world into the browser. This will allow people shopping for a coffee table on Amazon's mobile app to scan their room and see what the right size would be. The update will be launching today on an experimental build of Chromium."
Axis for tablet, smartphone and desktop devices. The browsers will eventually support a combination of paid-search and display ads, along with cross-platform ad targeting and search functions.
watch this! its really cool. like the arcade fire thing but not using html5- uses flash, xml, php and javascript
"browser bending" where you cant embed but it uses the entire browser, something like this could be a 2011 prediction also
daily 11.4
"So, how does a Facebook mobile ad network solve this problem?
Easy:
Evernote allows its users to sign-up using their Facebook account.
Facebook takes this user ID, and checks the cookies the same user's browser had last time he or she logged into Facebook or visited one of the pages tracked by Facebook's data partners.
Facebook then takes the anonymized data about this user (really, many similar users) and sells Evernote ad inventory to advertisers trying to reach that kind of user.
If the Facebook mobile ad network works out, it is a big, positive development for several constituencies:
Advertisers, who will be able to reach customers on mobile, a platform that is going to be bigger than desktop by the end of the decade.
App developers, who will be able to monetize through targeted advertising.
Users, who will have more and better apps to use because there will be a better financial for developers to make them."
""If you think about the unique identifier - the cookie - it's just a way to identify a browser and then have the smarts behind it to serve a particular ad. If you have Open Graph data from Facebook, you would have to work through issues with personally identifying information, but you are essentially adding some behavioral data, which is what they are doing on their own site now. I don't know how far they could extend that, but there is a big push in the industry to start to utilize more sources of data for more specific targeting.""
In certain locations, such as public squares, smartphone owners will be able to use an augmented reality app to project a virtual store - branded as Unlimited Yihaodian - over the top of their surroundings. Using the phone's accelerometer, customers will be able to move around digital rooms, displaying products available on Yihaodian's site, reports suggest. Account holders can then order items for delivery as they would if they were using the browser version.
It's back and it's better then ever. Believe it or not I'm actually talking about Internet Explorer (gasp). You may be hearing your friendly neighborhood nerds whispering about how good IE 9 is. Or maybe it's your annoying friend who still insists that windows is better then OSX. Well IE 9 is said to be a very solid release, supposably it even handles html 5 better then those other pesky browsers.