Group items tagged

A recent IBM study found that only 26 percent of CMOs are tracking blogs, 42 percent are tracking third party reviews and 48 percent are tracking consumer reviews to help shape their marketing strategies. The study was conducted across 1,700 chief marketing officers in 64 countries and 19 industries as a means to determine the focus on market circumstances versus individual consumer feedback.

Cookie blocker on Mozilla Firefox browser. "Do Not Track" so far only works for sites signed on to the service, Twitter being one of them. 

Withings' new Smart Body Analyzer is an Internet-connected scale that tracks your weight, body fat, heart rate, and even the temperature of your room.

Now Melon is another example of the technology, tracking user focus to give data on the time of day and activities during which they concentrate best.

"But advertisers have loads of their own offline data from existing customers that they have not been able to use to target search ads. Conversions API allows those advertisers to upload phone numbers and in-store purchase data and use that information to target search ads through DoubleClick, Google's search ad system. Google's announcement was thin on details. It says advertisers can now "upload new conversions to account for in-store transactions, call-tracking, or other offline activities, or edit existing conversions to account for discounts, returns, credit, or fraud.""

 Youtopia is extending the gamification model to encourage good deeds, academic achievements and community service. Designed for use in the workplace, schools and charities, the Youtopia app enables users and their organizations to keep track of activities and gain rewards for completing them.

While Shazam for TV has continued to grow, Shazam's music footprint still has a big affect on social TV. It's no surprise that many times users take out Shazam to uncover a song they're listening to on TV. Even for a recent WWE  episode there were over 1,000 tags, without any call-to-actions on TV. The most popular songs were:  "Voices," "Break the Walls Down," "Radio" and "I Came to Play," which are the entrance anthems for:  Randy Orton, Chris Jericho, Zach Ryder and The Miz, respectively. Additionally Shazam has shared with Lost Remote some of the most Shazamed songs during TV from June. British dubstep band, Nero, gained 100K tags since 7 June 2012 when the record was first used in the new ad campaign for HP dm 4 Laptop. Keeping with British acts Alex Clare's 'Too Close' gained 312K tags this month thanks to the record's inclusion in Internet Explorer ads. Some of these tags have been driven by radio, but generally we've seen that big spikes in traffic for 'Too Close' coincide with TV play. So far 'Too Close' has been tagged over 2 million times worldwide! Lumineers 'Ho Hey' scored 91K tags this month thanks to the inclusion of 'Ho Hey' in the new Bing commercial. Dire Straits 'Walk Of Life' gained 31K tags thanks to its use in a Burger King ad. TV shows also drove huge engagement this month. Suits (Caught A Ghost 'Time Go' was used and scored 12K tags) and Pretty Little Liars (The Strange Familiar 'Unwanted' 4K tags) both scored highly. The Middle East 'Blood' saw a huge rise in tags when HBO broadcast the film Crazy Stupid Love which uses the track. 'Blood' scored 29K tracks in June.

Gimme the Gig's focus is on the redesigned 2012 Ford Focus Ford will record the winning bands on the spot and upload the tracks to iTunes using the Focus's in-car wifi feature, chevy teamed up with band Ok Go -- Chevy Sonic is used to make the music: OK Go's members drive a specially equipped Sonic through a track lined with musical instruments and other sound-generating objects. Devices attached to the outside of the car play the instruments and devices along the route, resulting in sounds that make up the song.

The advertising and technology industries, which have been under pressure to do more to ensure privacy, said they would support a "Do Not Track" mechanism that would be clearly and uniformly adopted by browser vendors and would allow consumers to opt out of having some companies, but not all, keep data on their online activities.

Tracking customers with video cameras to monitor how they move through the stores in what some see as an effort to even the playing field what online retailers who can track consumers using analytics, according to a New York Times report. Stores using the technology include Family Dollar, Benetton and Warby Parker. They use the information to decide on matters like changing store layouts and offering customized coupons, according to the Times report.

Bronx water use will be tracked in real-time using wireless water meters

This article touches on the need for services that make it easy for viewers to discover content from multiple sources: TV, online, social, VOD, etc. Specifcally, the article mentions a service called LocateTV, which lets users track actors, tv shows, movies, etc. and notifies them when they are on-air. Could be useful for something like the Verizon/NFL tie-up to track talent, etc.

daily 9.1 idea to use tech (gps, monitors for pills/drugs/shwatev) to track inmates so that the incarceration process will be more efficient and inmates will have more opportunities to do good and be around good ppl

Use red bull cans to create a layout for a racing track, then use the Red Bull app to take a photo that is automatically converted into a track for the user to race on in-game.

Daily 3.21

tracks calories, spending etc

ThankYou Water - Track Your Impact

"The Beam Brush is the first app-connected toothbrush. A sensor embedded in the upper part of the brush tracks your activity and syncs it to the company's app on your smartphone via Bluetooth. The free app is available for your Android or iPhone device. By recording this data, you can get a better picture of your overall dental hygiene habits."

Eye-Tracking Computers Will Read Your Thoughts And when they do, the privacy debate will become even more important.