Minimonos is a kids website that rewards users for being eco-friendly both in- and out-of-game. The EcoMonkey program provides kids with in-world rewards for real-world eco-actions.
Narrative touts itself as a company that provides marketing solutions for publishers, agencies and brands. Its purpose is to create digital campaigns that are rooted in social media, branded entertainment and celebrity-driven content, using techniques such as crowd-sourcing, gamification and rewards. Campaigns are distributed through pop-culture, entertainment, music and lifestyle websites, bolstered by behavioral-data analytics and a custom ad-serving platform, among other technologies.
The survey found that social media "disproportionately impacts the viewing behaviors of younger consumers" - nearly one-quarter (24%) of 18-34 year old viewers and 30% of 15-17 year olds have started watching a show on TV "because of something they saw online or through social media," compared to 16% of all adults surveyed.
Another 19% of the 18-34 year olds say social media helps remind them to tune into a TV show. That number jumps to 28% for 15-17 year olds.