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Rhiannon Apple

Mobile Commerce - American Apparel selects Japan for its first m-commerce site - Intern... - 1 views

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    The store is the company's first venture into mobile commerce. American Apparel says it chose to start with Japan because many Japanese consumers-especially teenagers, American Apparel's target market-are comfortable shopping from their phones.
Jinah Kim

Nike CEO Mark Parker On His Company's Digital Future: Body-Controlled Music, Color-Code... - 0 views

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    "As Forrester Research analyst Sarah Rotman Epps puts it, "Nike has broken out of apparel and into tech, data, and services, which is so hard for any company to do.""
Ivy Chang

Trackers embedded in athlete's apparel provide live in-game data for coaches | Springwise - 0 views

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     adidas is set to test its miCoach performance-tracking system on world-class soccer players during a live game in July.
Simeon Spearman

Video Drives Clothing Sales | ClickZ - 0 views

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    "The study, which aimed to analyze consumer shopping behavior from the point of sale backwards, found that 31 percent of shoppers used YouTube to shop for apparel. And, 37 percent watched a video on a retail website to make a purchase."
Simeon Spearman

Saucony Offers Free App to Track Miles and Donate to Charity - All Points Blog - 0 views

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    "Saucony, the running shoe and apparel company, based outside of Boston is supporting its Run for Good Foundation with a free iPhone app. Runners to earn donations for each mile that they run, with the proceeds benefiting youth running programs. The now six year old foundation will total up runners' miles each month and double its $5,000 donation to that month's featured group, so long as the goal of 10,000 miles is met."
Ivy Chang

Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet... - 2 views

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    Shopkick moved in to trial iBeacon with their service shopBeacon -- installing iBeacon functionality in 100 American Eagle stores nationwide. The move follows a Shopkick trial in 2 Macy's stores
Emily Knab

Boomtownrack.com now offers local apparel shopping by neighborhood and zip code | Retai... - 0 views

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    site that shows users items close to them by neighborhood or zip code in chicago, social integration
Greg Steen

Interactive Ecommerce Advertising is the New Normal - 0 views

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    Interactive ads in this context allow the viewer to choose various options within the actual banner. Perhaps they can select merchandise for a closer review, click between different color options, or choose advanced options such as voice narration. If viewing a sales ad for a clothing retailer, the customer could sort by "men's" or "women's" apparel, then by "tops" or "pants".
Ivy Chang

Mattel-Amazon Partnership Blurs Boundary Between Retail & Entertainment - PSFK - 2 views

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    Online retailer Amazon and toy company Mattel's HIT Entertainment have partnered together to bring HIT Entertainment's popular children's cartoon Fireman Sam exclusively to the online retailer. Amazon will show episodes of Fireman Sam via streaming and will also have them available for download in Amazon Instant Video, Prime Instant Video, and FreeTime Unlimited. Amazon will also show related merchandise, including toys, ebooks, games, apparel, footwear, lunch boxes and more.
Eric Payne

A Million Workouts Per Day Powering UnderArmour's Shift To Tech 11/14/2014 - 0 views

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    "CEO, Kevin Plank, has said he will not cede technology to Silicon Valley, just because we're an apparel company."
Greg Steen

Social Media Fail: Homesense Facebook Fans Referred to 800 Number - 0 views

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    the home apparel company posted some insensitive old ads and replied to commenters with a suggestion to call the 800 number.
Emily Knab

Tagsys introduces RFID item-tracking system | RetailCustomerExperience.com - 0 views

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    item-level RFID tags for the apparel industry
John Rich

The World's Biggest Social Virtual Reality Gathering Is Happening Right Now - 0 views

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    Virtual Market 4, or V-Ket 4 for short, is a Japanese expo that spans 36 separate worlds contained within the VRChat ecosystem. Its primary purpose is to sell virtual apparel and avatars, like if shopping for a new "skin" in Fortnite took place inside a sprawling virtual mall. Given the scale of the event, it's also drawn the attention from big brands to create an almost CES-like feel.
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