Group items tagged

"The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."

also talks about how Home Depot plans to have PayPal in all locations by end of Q1

Available at your local Home Depot. Customize the information you need in your life with your own personal dashboard and manage it from your phone.

Google, Apple and Quirky (partnering with Home Depot).

"80% of all shoppers believe that private label brands are equal to or better than national brands in terms of quality"

"Retailers as disparate as Williams-Sonoma Inc. and Home Depot Inc. have become much better at tailoring e-mails to specific customers rather than the one-size-fits-all blasts that once dominated this type of marketing. Measured by sales per dollar spent, e-mail outperforms social-media advertising three to one, according to the Direct Marketing Association, a trade group founded to provide accurate marketing data. That explains why retailers will send 19 percent more e-mails this year."

Great example of a Mobile APP

36 brands including GM, Home Depot, Unilver, and Universal Studios. Units are things like "filmstrip".