Google Analytics unveils Multi-Channel Funnel | RetailCustomerExperience.com - 0 views
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Google Analytics users can trace the full digital path a shopper takes, showing how customers interact with organic search, affiliate sites, display ads, social networks, email, video and mobile on the path to purchase.
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Google enlisted Hugo Boss for early testing of the program.
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"We found out that nearly two out of every three conversions involves more than one touch point.
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