facebook places and now the acquisition of hot potato... facebook may offer check-ins to products, shows, etc. like hot potato does
they will probably shut hot potato down and just use their manpower to further develop facebook
When you scan the QR code during the TV commercial, it loads the extended story on your iPhone, allowing you to somewhat step into the ad. It finishes with a quirky ending and a one touch link to download the special AXA iPhone App. What I really like about this, and the interactive iAds posted previously, is AXA's creative strategy to generate app acquisition…