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Hybris North America President Steven Kramer said: While social media channels can be valuable awareness-generating vehicles for retailers, they are not currently preferred options for consumers when it comes to purchasing, with consumers visiting retailers' social media sites to gather information that they will then oftentimes use to complete a purchase via another channel. Consumers continue to want information when they want it, where they want it, and how they want it, but when it comes to actually making a purchase, social media is not a preferred or trusted choice. This demonstrates the importance of retailers having a cohesive, cross-channel marketing and commerce strategy, with social media just a piece of the overall multichannel puzzle.

These apps will bring new actions such as "want" and "own" - descendents of the "Like" button - to Facebook and sites that use its plug-ins. Eventually, the verbs will appear in display ads on the site's right-hand side, as well as in users' news feeds while labeled as "featured." When it comes to retail, seeing what shoes, clothes, movie tickets, music downloads, and so on a friend "wants" or "owns" within a brand ad could positively impact the performance of paid Facebook promos. Since implementing "want" and "own" buttons in November, one of Facebook's partners - Payvment/Shopping Mall - has seen customers rise from 500,000 to more than 1.3 million without making an ad buy on the social site. The Facebook-only e-commerce player has been a partner since the f8 developer conference last fall, and it credits the new buttons with spurring a substantial holiday sales period. The Amazon-styled business has placed the "want" and "own" buttons next to each of its thousands of SKUs.

Only 1 in 3 shoppers visit brand websites nowadays, compared to 3 in 4 visiting retailer websites.*63% of shoppers visit a retailer's or brand's website to make a purchase compared with just 6% through social media.*The main reason for shoppers wanting to reach out to and connect with a company through social media is to find out something new (32%). They were equally as likely to want brand/retailers to connect with them (23%) as they were to want brand/retailers to sell to them (24%). Interestingly 12% also wanted the brands/retailers to help them have more fun.*Just over a third (38%) of 16-24 year olds admitted to already following brands/retailers on social media. This figure reduces as the age groups climb in number to: 29% of 25-34 year olds, 18% of 35-44 year olds, 8% of 45-54 year olds and respondents aged 55+ years said they weren't following any. 56% of the 55+ age group added that they just didn't see the point in doing it.

Absurd pricing. "Recently, Tumblr partnered with Union Metrics to provide full-blown analytics for users. The companies didn't say what they'd charge -- until now. Turns out, Union wants nearly $1,000 a month from companies that have multiple Tumblrs. And that's not even the top price. If you want "industry benchmarks" -- that's likely average data across a range of Tumblrs to compare yourself with -- then it will cost you "max." It's not clear what Union means by "max" as a price. Perhaps, if you have to ask you can't afford it: The "max" package is targeted at "the largest agencies and brands.""

Mitchell says three main things have emerged over the past few years. First, while simply soliciting Likes for chances at a sweepstakes win was once enough to grab users' attention, that no longer flies. "Now they want an experience that's rich unto itself," he says. "They don't want to interact with this app because of a .001% of chance of winning something, but because it's fun and something they want to share." But that doesn't mean adding unnecessary layers of complication; the second thing the Movement team has found is that simple apps perform the best with fans. Especially on Facebook, where a friend's photo album or potential paramour's profile are just a click away, too much clutter without a simple call to action can kill engagement. The third key: plan for mobile, even if it means just a page letting smartphone users know the app isn't mobile compatible.

"1. Marketers suck. Including me. Look at my big tech company list over on Facebook. Do you actually learn much? A little, but marketers push themselves too much, and say too little. 2. No one is focused on what you want. Including me. I have a list of tech industry investors. Rich people. I want to hear from them about when they talk about investing, the economy, starting companies, trends, that kind of stuff. But do they stay focused? No. They talk about movies. Their vacations. Their kids. And more. 3.  Everyone is emotional. Including me. I have a list of tech industry VIPs. People who have changed the world. Invented Twitter. Or the Web. Or built Microsoft. Etc etc. But when they post about emotional topics like politics, religion, babies, pets, death, birth everyone goes crazy and reshares their posts. 4. Everyone has gone Gagnam Style. Including me. We love resharing. Retweeting. Talking. Liking. Pushing. Watch my tech news list and you'll see the same story rehashed, repeated, reshaped, remashed."

"Google's search and map offerings are go-to products for many people, and now the company wants to be your tour guide, too, with a new Android app called Field Trip. In the vein of Google Now, the company's smart new virtual assistant software that aims to anticipate information you may want, Field Trip pings you every so often with notifications about your surroundings that range from historical data to special deals to cool sight seeing attractions."

Gaikai (an OnLive competitor) wants to put its app on Facebook, making it possible to stream and play PC/console games from FB.

"Pandora-like interface" that lets you mark dishes as "want it," "loved it," "tried it," or "hide it." The latter lets you hone your recommendations and weed out the types of dishes that you want to avoid

Güd is aiming for women in the 18-to-24 age range, who are less "crunchy" and "just want to smell good," Garrett Putman, global Could be a good daily - that there is a new market of women who want the "natural" but are still a but superficial in regards to smell and packaging

If you want to know why companies are so hot on social networking, consider this: Ticketmaster recently began asking customers to post their purchases on Facebook. Since then, the company says, it has made $5.30 in additional ticket sales each time someone has done so. That value increases to $8 when the customer also posts the location of the seats using Ticketmaster's seating chart.

In a twisted way support the experiences over things trend. The combination of people wanting to own less combined with the inability to own anything even if you wanted to;-)

best buy wants you to recycle e-waste! i love planet earth and so does best buy :-) daily 7.9

Mindbloom is a new game that helps people "grow the life" they want. By spending just a few minutes a day playing the game, you grow and nurture a tree that symbolizes your life, with leaves that represent what's important to you, what motivates you, and what you want to do.

Interesting findings on consumer demand for tablets

a brwoser add-on that keeps an eye out on prices for products you want. will notify you when it drops to a sale price you would purchase it for

And here lie the true possibilities ---> "Who wouldn't want the ability to some day print out new parts for their smartphone at home, expanding its life expectancy to six years and beyond? Google's willingness to try something so ambitious in public is energizing, particularly in the era of the get-rich-quick smartphone app."

"Disney considered buying viral media website BuzzFeed but did not want to shell out the $1 billion asking price, according to a report."

Branded networks are an artifact of when networks mattered. People just want good content delivered in a convenient way, which brand it was originally created for is meaningless.