Group items tagged

TV app

Whitelabel social tv app developer, Loyalize. They're responsible for the Motorola Social TV app.

The over-the-air update starts this week on Google-TV enabled Sony TV and Blu-Ray players, then moves to the Logitech Revue set-top box. But Google will miss the all-important holiday season when it comes to new hardware, instead waiting for 2012. The company says it has deals in place for new devices at "new pricepoints." SEE ALSO: Dialing For YouTube Dollars: W

TV multitasking doesn't hurt tv ad viewing, prompts search based on ads.

""Adidas received the largest week-over-week percent change (+354%), according to Bluefin. "This could be due to the number of ad airings they had this week - 123 airings of 3 creatives - vs last week, when they only had 23 ad airings," they further explained. "114 of the airings this week were of the new Adidas Basketball D Rose commercial," leveraging a celeb for social TV chatter. Here's further commentary from Bluefin and the commercial chart. The top 3 most tweeted-about brands were Subway (5.5K), the movie Paranormal Activity 4 (4.4K), and Adidas (4.3K). As we already know, celebrity figures help build social TV buzz, and sports is no exception. 63.4% of the comments about Adidas mentioned the D Rose commercial. Here's one example tweet. You may have noticed that Old Navy, the #1 brand on last week's chart, isn't on this list at all. As mentioned in last week's post, Old Navy had run two musically-themed creatives a total of 394 times. This week, Old Navy only ran one creative, but it aired a whopping 625 times. The big drop in conversation may be due to "ad-wear," when viewers get tired of seeing the same commercial over and over. Also, the Old Navy commercial that ran this week featured musician Justin Guarini. The bulk of last week's conversation was actually about the other commercial, featuring the Backstreet Boys. Subway was not tracked last week, so there is no week-over-week percent change."

Holy heck, will their be anyone left actually broadcasting TV? I wonder if this has anything to do with the Aereo Surpreme Court case?

Goodbye TV biz.

blip.tv is "next generation tv network" daily 7.8

This article touches on the need for services that make it easy for viewers to discover content from multiple sources: TV, online, social, VOD, etc. Specifcally, the article mentions a service called LocateTV, which lets users track actors, tv shows, movies, etc. and notifies them when they are on-air. Could be useful for something like the Verizon/NFL tie-up to track talent, etc.

daily 10.5

Flingo makes software for TVs that can easily deliver content related to the currently viewed showto mobile phones or laptops. Makes it possible to incorporate TV viewing history into viewer's browsing history as well.

"Flurry stacked up time spent with mobile apps next to the web and TV. Although it didn't take into account multitasking-which research shows is very common among mobile app users-Flurry findings indicated that US consumers spent more time in apps than on the web. And their time spent with mobile apps (127 minutes) was nipping at the heels of their time spent watching TV (168 minutes). Flurry broke down mobile app usage into categories, and found that mobile gaming led the charge, accounting for 43% of the time spent with mobile apps worldwide. Social networking came in second, accounting for 26% of consumers' time, and entertainment and utility followed, each with 10%."

Bravo today announced a Connected TV app to unite viewers and advertisers with "Top Chef" and other popular shows on the second screen. Features include: Videos (Discovery, Playlist) Show Schedule Episode Descriptions Photo Galleries Polls & Games "Bravolebrities" Profiles New Content Inbox Social Sharing

 Visual SyncAR lets TV viewers see companion content through a mobile device that's synchronized with the video being viewed.

Interacting with social media while watching TV drives a 9% increase in program engagement. Viewers accessed social media an average four times during a half-hour program, for a cumulative 26% boost in program engagement.

More than three-quarters of respondents -- 77% -- say they are using a computer/laptop or other devices while watching TV, according to Accenture. This is up 16% -- around 60% -- from a year ago.

The centerpiece is "The Million Second Quiz," NBC's new live competition series. The show is being marketed as the first fully convergent TV experience, where viewers will be able to watch a 24/7 live stream and play along at home in real time. Contestants first compete online before being selected to appear on air.