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Mr. Hill boasted about having more than 100,000 followers, but he was quickly cut down to size by wrestler John Cena, who has 2 million-plus followers. Mr. Cena was joined onstage by Stephanie McMahon to announce that "WWE Raw," which will air its 1,000th episode in July, will permanently expand to three hours on Monday nights. Mr. Cena simultaneously made the announcement on his Twitter page and promoted the hashtag #3HoursRaw.

"Cult," a creepy-looking drama on The CW, ranked first on a Social Index from Networked Insights, a social-media analytics company that advises brands and agencies on media planning. The index considers post volume and sentiment as well as other factors in chatter across Facebook, Twitter, forums and blogs. "Cult" follows an investigative journalist trying to find his paranoid brother, who went missing after becoming afraid that a hit TV show was out to get him. However much social traction it gets, "Cult" may have a tough time achieving big traditional TV ratings because it appears on one of the smaller networks and will arrive in mid-season instead of the fall, when attention is higher. "The Mindy Project" on Fox, "The Carrie Diaries" on The CW, "The Following" on Fox and "Revolution" on NBC round out the top five new series on Networked Insights' Social Index. On a network-by-network basis, buyers interested in shows' social potential should consider "666 Park Avenue" on ABC, "Vegas" on CBS, "Cult" on CW, "The Mindy Project" on Fox and "Revolution" on NBC, Networked Insights said.