The study concluded that direct email is much better for actual sales. It found that 30 percent of online transactions by repeat customers start with an email from the retailer.
Group items tagged
How Do Internet Users Divvy Up Their Desktop, Mobile Web Time? - eMarketer - 0 views
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In terms of what activities internet users are engaging in on mobile vs. desktop, in Q1 2013 Experian Marketing Services found that US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop. Social networking came in second on mobile, garnering 15% of time spent. Travel also occupied a greater share of time on the mobile internet (9%) compared with the desktop (1%).
Instant Messaging Overtakes SMS Texts For The First Time | Ubergizmo - 0 views
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Research firm Informa believes nearly 19 billion instant messages were sent per day in 2012 through chat applications, which has finally overtaken SMS texts which only 17.6 billion texts were sent in the same year. The 19 billion instant messages were spread across six of the most popular mobile chat applications: WhatsApp, BlackBerry Messenger, Viber, Nimbuzz, Apple's iMessage and KakaoTalk.
Nielsen includes Internet viewers for the first time, estimates that there are now 115.... - 0 views
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updated stats on homes with TVs -- 115.6 million
Super Bowl Generates 24.1 Million Tweets - 0 views
Forrester: 66% Of Employees Use 2 Or More Devices At Work, 12% Use Tablets | TechCrunch - 0 views
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16% of workers said they use four devices at work
Why smart digital marketers don't focus on Facebook or Twitter | VentureBeat - 0 views
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Customers acquired via Twitter are worth 23 percent less, and Facebook brings in just barely average clients. But pay-per-click advertising brings in customers worth 46 percent more, and organic search brings in buyers who are worth a massive 54 percent more than your average customer.
How Quickly Do You Respond to Customer Service Requests on Social Media? - SocialTimes - 0 views
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71 percent of survey respondents said they are likely to recommend a brand to others when they get a quick and effective response, compared to the 19 percent of customers who said they would still recommend a brand even when they did not hear anything from the company at all.
Study: 70 Percent Of Pinterest Users Are There For Shopping Inspiration - 0 views
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BizRate Insights: "Seventy percent of Pinterest users say they use the site to get shopping inspiration, and 43 percent say they use it to associate with brands/retailers. Only 17 percent of Facebook users look for buying inspiration on Facebook, and only 24 percent say they use Facebook to connect with companies they like."
Nearly 1 in 4 people abandon mobile apps after only one use | TechCrunch - 0 views
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62 percent of users will use an app less than 11 times.
Google+ Userbase is Two-Thirds Male - 0 views
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If Pinterest is for women, then Google+ is for men
Moms 61% More Likely to Visit Pinterest | ClickZ - 0 views
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Mom visits to Pinterest accounted for 4.9 million views in March
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